Deliberately Direct Your User’s Gaze: 11 Design Tips for Your Website

19.06.2018

Direct your User’s Gaze

Your website is set, it looks good and contains great content, but for some reason visitors still leave it quickly? Among other things that could be due to unfavorable placement of text and images, or the lack of eye-catching design elements. We’ll reveal what you can do to attract your visitor’s eye and direct it systematically.

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11 Types of Website Content

04.06.2018

Website Content

No matter the purpose of your website, there is one thing it absolutely needs: content. There is a wide variety of content types, and we would like to briefly introduce the 11 most important ones.

In general content can be classified as passive or interactive. The types of passive content can be distinguished based on their subject matter. With interactive content the difference depends on the form of presentation. Sounds complicated? It is not. Just keep reading and everything will open up. Guaranteed!

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The alt attribute – for SEO and accessibility

17.05.2018

alt attribute

The alt attribute is used to more specifically describe the content of a graphic image on a website. It consists of only a few text characters, but their significance is often underestimated. The purpose of the alt attribute is not only to ensure accessibility; it is also an important SEO factor.

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Cryptocurrency: A means of payment for your Internet business?

27.04.2018

Cryptocurrency

Cryptocurrencies are fun and rev up the business? It certainly looks like it when we take a look at the market trends of the most popular digital currencies. But what is crypto money? Does it have a real value, or is it only an object of speculation? Should you accept crypto money as a means of payment for your Internet business? This blog post wants to provide answers to the many questions on the subject.

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Six tips for successful marketing emails

19.04.2018

marketing emails

Marketing emails are an effective advertising method – if it is done properly. The advantage of a marketing email is obvious: The customer is directly addressed. However, due to the amount of emails that land in a customer’s inbox, you will have to come up with something special, in order to make sure that your message stands out from the crowd.

Sure, the design of a marketing email is also important. But it is the written word that counts in the end. This is why pure text mails are often the foundation of hugely successful campaigns. If you take heed of a few tips when formulating your emails, you cannot go wrong.

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