AMP: Quicker customer access to your landing page

12.10.2017

AMP

Have you found a great product on Google? Clicked on the search result but the landing page takes forever to load? This ultimately annoys the user and the shop operator loses customers. This can be avoided by using an AMP landing page. This article explains what you need to know about AMP and how it works. It also provides an insight into how Google and AMP might proceed in the future.

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SEO Content – Text optimization by text expansion or re-writing?

27.09.2017

Text optimization

When a website is going to be optimized for Google and other search engines the text passages on the individual pages are especially important. They have to namely demonstrate to Google the value they offer users. In many cases these texts already exist. Often though their content is too lean, as Google loves copy with depth. So the question arises: is it better to enhance these texts (text optimization), or start over and write new ones? After all a copy overhaul can be done more cost-effectively than having a completely new article written. We’ll take a look at whether that is true, and when which approach makes the most sense.

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The Top Spot Guaranteed – Placement as a Featured Snippet on Google

06.09.2017
Featured Snippet

Is the Featured Snippet the Holy Grail of search engine optimization? After all it earns a website placement above the first organic hit. So for that reason, we’re going to take a closer look at the Featured Snippet today. What is it exactly? How does it work? And how can you also find this Holy Grail?

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The best tips for data enhancement and data validation for your online business – Part 2/2

23.08.2017

data validation

B) Enhancement and validation of product data

Correct and comprehensive product data are often decisive when it comes to making or not making a purchase. They improve your customers’ shopping experience, generate more sales and fewer forwarding returns due to ambiguous or missing product information.
Properly used, comprehensive product data can also significantly increase that your online shop will be found easily on Google and other sites. Correct and detailed product data are also essential for operators of Amazon or Ebay shops.

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The best tips for data enhancement and data validation for your online business – Part 1/2

16.08.2017

Datenanreicherung

Internet business needs data in the same way a baker needs flour. Companies working successfully on the Internet appreciate well-structured and comprehensive customer data. These include contact data as well as information about hobbies, preferences, profession, purchase behavior, etc. Detailed and correct product data are also essential to online shops.

Whether customer or product data, the following always applies: The more, the better. However, people want to keep their data private. Product data are not always as available as they ought to be. This post will show you how you can nevertheless obtain usable data sets.

In Part A, we are looking at the data enhancement and data validation of customers and prospective customers information. In Part B, we focus on the product data. In Part C, we briefly explain how to proceed with further types of data.

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