Online Competitor Analysis – Why and How
By performing a competitor analysis you protect yourself against unpleasant surprises even before you establish your company. And if you already run a business it is helpful to keep an eye on the competition. In short, competitor analysis is one of the cornerstones of a successful business venture, especially on the World Wide Web. And for that reason we’d like to share with you today what competitor analysis is, what its purpose is, and which opportunities the internet offers.
Google Voice Search: How to Master the New SEO Challenge
In 2016, already 20 percent of all Google search queries in the USA were of a verbal nature. In the meantime the number has probably risen significantly, and not just in the USA. This presents new challenges to website operators. Spoken search queries are namely distinctly different than written ones, and Google reacts differently to them. Which SEO demands speech search involves and how you can react to them, we’ll reveal to you here.
Why Your Google Ranking is only a Partial Measure of Success for your SEO Campaign
The closer to the top a webpage is listed, the more successful the SEO campaign appears. If however you investigate a little more thoroughly, it quickly becomes apparent: the Google ranking is only a qualified factor for judging success. Why? Stated simply: Google’s ways are inscrutable. That means even an ideally optimized website can rank more poorly than another. We’ll tell you the most important factors that influence Google ranking, independent of the quality of your search engine optimization. In addition we’ll share with you which factors allow a more exact measure of success for your SEO campaign.
Twelve great SEO plugins for your WordPress
WordPress is no longer a pure CMS blog. With the Content Management System news pages, shops, landing pages and much, much more can be generated. It is easy to use, very flexible and with very little training time even beginners can create their own web pages. In order to expand the functionality of the CMS, nearly 50,000 plugins are available in the WordPress database. We will now tell you which tools you can use to optimize your page for the search engine.
Eight Easter Ideas for Facebook and Homepage Marketing
Is it Easter again? Christmas is only just over. Looking for a few creative Easter ideas for your website or Facebook? We have the Easter Bunny on standby and could let you know the best online marketing ideas.
1. Easter Rebates
Classics never go out of style. That is why discount promotions for Easter are a good idea. They are easy to use in your online shop and can be timed exactly. They can help you win new customers, recover old customers or reward regular customers. The discount action does not have to be limited to the period before Easter. Discounts can be given throughout the holidays, because at Easter, money is also given as a gift to be spent immediately. Bargain hunters are also on the lookout during the holidays, as many people are on holidays.
