B) Enhancement and validation of product data
Correct and comprehensive product data are often decisive when it comes to making or not making a purchase. They improve your customers’ shopping experience, generate more sales and fewer forwarding returns due to ambiguous or missing product information.
Properly used, comprehensive product data can also significantly increase that your online shop will be found easily on Google and other sites. Correct and detailed product data are also essential for operators of Amazon or Ebay shops.
Internet business needs data in the same way a baker needs flour. Companies working successfully on the Internet appreciate well-structured and comprehensive customer data. These include contact data as well as information about hobbies, preferences, profession, purchase behavior, etc. Detailed and correct product data are also essential to online shops.
Whether customer or product data, the following always applies: The more, the better. However, people want to keep their data private. Product data are not always as available as they ought to be. This post will show you how you can nevertheless obtain usable data sets.
In Part A, we are looking at the data enhancement and data validation of customers and prospective customers information. In Part B, we focus on the product data. In Part C, we briefly explain how to proceed with further types of data.
To some people online surveys are the foundation of every marketing activity. To others, they are totally overrated because they do not deliver any usable results. Therefore, we are today taking a look at the point of online surveys. We are also providing a brief analysis of the pros and cons of online panels for surveys.
Some people say that newsletters are one of the cornerstones in the online marketing mix. Others say that in the era of social media networks like Facebook, Twitter, Instagram and others, no one really needs the newsletters. The fact is: Newsletters refer directly to a recipient. Therefore, they get not lost automatically in the data stream under which the social media is produced every day – not to mention search filters. However, a decline in the opening rates of the newsletter can be observed from year to year. We wil now tell you how to manage to inspire customers for your news emails.
Forwarding returns, two catalogues sent to the same address or undeliverable circulars – these can all be avoided with address validation. There are numerous providers who can check your addresses online. However, their services are often quite expensive. Let us explain how you can easily acquire the right address for next to nothing. You simply need time.