Crowdsourcing from its beginnings to the present

Crowdsourcing has its origins in the early 21st century. Wrong! You don’t believe it? We did some research regarding the beginnings of crowdsourcing and came across some fascinating information, which we want to share with you.

Join us at IoT Tech Expo 2018 in London!

The World’s Leading IoT Event Series will bring together key industries from across the globe for 2 days of top level content and discussion. Exploring the latest innovations within the Internet of Things, it will examine the impact it has on many industries including Manufacturing, Transport, Supply Chain, Healthcare, Insurance, Logistics, Government, Energy and Automotive.

The event is held at the exhibition hall "Olympia London" from April 18th to the 19th and includes 18 conference tracks, 500+ speakers and 300+ exhibitors.

If you’re attending, get in contact with us and let us meet to chat at our
stand no 183

and/or follow our session “Keeping Enterprise AI in shape”at the conference track "IoT Innovations & Technologies"
on 19th of April at 12:10 PM.
More information at
https://www.iottechexpo.com/talk/

Looking forward to see you!

Customer Journey Map – How to know and accompany your customer’s journey

Today we want to devote ourselves to the classic marketing concept of the customer journey and the associated map. Your customer’s journey has various stations and each one of them more or less determines whether their journey continues or if the customer abandons it. But first, a little bit of theory.

Beware: Fake Influencers

Influencers are currently the “Holy Grails” in marketing when it comes to acquiring new customers. They are the ideal advertising medium for younger target audiences. Unfortunately, they are also a hotbed for swindlers and scammers. Our blog explains how to spot fake influencers.

Rich Snippets – improved ranking with more data

This blog post covers the topic of Rich Snippets. Find out what Rich Snippets are, how to create them and how to use them to improve your ranking. We will also introduce Rich Cards, which are closely related.