Having an interview with artificial intelligence instead of a human being. This scenario may appear inconceivable to you at the moment. But it could soon be reality, because the first test runs with AI in the application process are already taking place in Germany – and the trend is rising. At this stage we cannot say with certainty what recruiting will look like in the future. But one thing seems clear, it will change fundamentally in the coming years. This is why it is worth taking a look at which trends can already be identified and which trends are more than likely to come…Read more
Recruiting participants for a research study can be an overwhelming prospect with many questions to answer before you can even get started. How do you know what demographics to target? How do you find the right participants? How do you ensure they’re motivated to participate in your study?
Although answering these questions seems daunting, it’s actually a lot easier than you think when you’re armed with the right information. This post will cover the best ways to identify the type of people you’re looking for, the best ways to find them, and how to keep them motivated throughout the process, which will make recruiting participants for your research study easier than you thought.Read more
We live in the age of information. In fact, we’ve been living in it ever since the advent of the printing press, and not just since Google. But the amount of information and the speed of data availability have increased exponentially with the Internet. People who need a lot of reliable facts rely on professional web research services. Because information is valuable.Read more
Creating content for the web is complex. But as varied as the content is — online content almost always consists of text. But if you want to stand out from the crowd, why not leave the text creation to professionals? How do online copywriters work and what online texts are especially popular?Read more
A smart company prioritizes the needs of its customers. But superficial information is not enough to gain as much knowledge about the customer as possible. Customer insight marketing is the interface between consumer interests and the potential of a brand. When used consistently, customer insight marketing gets the most out of a product — because it recognizes previously undiscovered consumer wishes and motivations and is able to predict consumer behavior with pinpoint accuracy.Read more