Eight Easter Ideas for Facebook and Homepage Marketing

05.04.2017

Homepage Marketing

Is it Easter again? Christmas is only just over. Looking for a few creative Easter ideas for your website or Facebook? We have the Easter Bunny on standby and could let you know the best online marketing ideas.

1. Easter Rebates

Classics never go out of style. That is why discount promotions for Easter are a good idea. They are easy to use in your online shop and can be timed exactly. They can help you win new customers, recover old customers or reward regular customers. The discount action does not have to be limited to the period before Easter. Discounts can be given throughout the holidays, because at Easter, money is also given as a gift to be spent immediately. Bargain hunters are also on the lookout during the holidays, as many people are on holidays.

Read more

Amazon SEO: How to get it right – 10 tips

27.03.2017

Amazon SEO

Amazon search has outstripped Google when it comes to product search. Customer reviews and other information regarding the article requested are mainly searched for on Amazon. And anyone who wants to sell on the Internet cannot ignore Amazon.

Facts

  • 55 percent of the consumers search for products on Amazon instead of Google.1
  • Nine out of ten consumers check for products on Amazon even if they intend to purchase it on a different website.2
  • 58 percent of the consumers turn their backs on online shops if they have had bad customer experiences there and will turn to Amazon instead.3

With over 488 million products (US market)4 the findability of one’s own items on Amazon is essential. Who wants to have items listed on page 25? This is why we have put together ten tips to help you improve your product ranking on Amazon.

Read more

Sentiment Analysis – What is it for?

14.03.2017

Sentiment Analysis

Sentiment analysis – What do people think of us?

Do people like our company, our products, our campaigns, our service, or do they dislike us? This is a question that is crucial for marketing, because who is going to become a customer of a company they don’t like? Sentiment analysis was created to answer the question of favor or disfavor. Here, we’ve compiled for you what exactly it is, how it works, and how you and your company can benefit from it.

Read more

Customer Insight Management – Meaning, Challenges and Opportunities

08.03.2017 clickworker blog 1 Comment

Customer Insight

Customer information is of great value for any company. Using it they can determine strategies for the future, acquire their customers directly with individually tailored products, targeted offers as well as communication methods and lead them to conversion. However the knowhow, time and resources required to gather and evaluate this information are often lacking. For that reason there are people who have specialized in just this sort of task – obtaining and assessing customer information – the so-called customer insight manager.
In this blog post we take a closer look at the challenges and opportunities of customer insight management.

Read more

Paid search results versus organic search results

15.02.2017

organic search results

Do you have to pay to be found?

The abbreviations SEO and SEA come up frequently in search engine marketing, also known as SEM. SEA stands for paid and SEO stands for organic serach results. However, what exactly do the abbreviations stand for? What are the respective advantages and disadvantages? Do you always have to pay to be found by Google and Co.? The following will provide a few answers to these questions.

Read more