“Global Regulation of Digital Labour” – Summary of the ILO seminar in Geneva

04.03.2019

ILO Geneva

Within thew frame of its field of work „The Future of work“, the ILO’s (International Labour Organization) research department invited various experts to a seminar focusing on “Global regulation of digital labour” in Geneva on February 27, 2019. Participants included Alex Wood from the Oxford Internet Institute, Enrique Fernandez-Macias from the European Commission, Anne-Marie Mineur, member of the European Parliament, as well as Six Silbermann from the IG Metall labor union in Frankfurt.

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What Should We Write About in Our Blog? 25 Ideas for Text Content

19.02.2019

text content

Are you familiar with this problem? At first you start writing your blog with a lot of zeal. But after a few months you run out of ideas. It seems like everything has already been written about. We’ll show you 25 ways to consistently generate new copy content without repeating yourself.

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More than just autonomous driving: AI in the automobile industry

12.02.2019

AI in the automobile industry

The vehicle of the future as a fully autonomous “computer on wheels” with no pedals or steering wheel is still a long way off. Artificial intelligence plays a decisive role in autonomous driving. For the car industry, artificial intelligence already lends itself to many other areas – for instance in logistics and production, as well as customer loyalty.

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Creative Point of Sale Marketing

15.01.2019

Point of Sale Marketing

Online marketing, search engine optimization, TV spots, radio and billboard advertising – advertisements are effective whatever the channels. However, one often forgets the place where most of the customers make their decisions: the shelf in the store. Most products are still sold in the actual shopping world. It therefore makes sense to take a closer look at marketing ideas for the point of sale.

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7 Tips for Successful Storytelling

07.01.2019

Storytelling

In the last few years the storytelling format has proven to be very effective in advertising. With a good story you touch the customers’ hearts and that undoubtedly promotes sales. But how does successful storytelling work? These 7 tips lead to a good story that will help you achieve your goal.

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