5 ways you can improve your SEO by boosting your site’s E-A-T

11.08.2021

E-A-T

Search engine optimization (SEO) is a marketing strategy that helps you improve your website’s visibility and rankings on relevant search engine results pages. It’s a very important aspect of marketing that can help you reach your target audience and drive more traffic to your website.

One of the ways you can improve your site’s SEO is by enhancing its E-A-T and, in this article, we will look at how to do that.

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Successful Implementation of Content Marketing Campaigns

04.08.2021

Implementation of Content Marketing Campaigns

From theory to practice: in the first article, planning a content marketing campaign was covered. And how does the realization of those ideas look? That’s what this second part discusses. In reality not everything goes as planned, but there are tricks to avoid mistakes and make the necessary adjustments to find success.

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Successfully Planning a Content Marketing Campaign

29.07.2021

Planning a Content Marketing Campaign

Classical advertising is out, content marketing is in. Content that is perfectly aligned to your target audience attracts large numbers of visitors to your site and provides valuable leads. Guaranteed sales? Well, it’s not quite that easy. Content marketing campaigns must be meticulously planned.

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How Does Face Detection Work?

21.07.2021

Face Detection

Face detection technology has come a long way over the past few years. From unlocking your iPhone by scanning your face to automatically tagging photographs, most of us have encountered and benefited from it (in one way or another).

However, there’s a lot more we can do with technology than just recognizing faces. For example, it is now a tool used in marketing to help improve sales and customer experiences. Or you can use this technology in offices to mark employee attendance or provide access to secure areas automatically..

But before we get ahead of ourselves, let’s define it.

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Front-end testing of websites

15.07.2021

Front-end-testing

Not everyone who is active on the Internet is proficient in programming. And yet the codes hidden in the background are what makes websites work — if something goes wrong, programming errors have to be analyzed. Test programs with a graphical interface are designed to remedy this very problem.

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