Online reputation – Maintaining a positive image on the Internet

17.10.2018

Online reputation

Online reputation – Your Internet reputation is very important – it is a deciding factor for the success or failure of campaigns, products and entire companies. Negative entries and comments on social media portals, including Facebook, Twitter or Instagram, critical articles in blogs or other places on the Internet can very quickly lead to a plunge in sales. However, there are simple ways of controlling one’s own reputation on the Internet and preventing image losses.

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Optimize Chatbots Using the Crowd

10.10.2018

Chatbots

The term chatbot is probably familiar only to a few people, but it is likely that everyone has come into contact with one at some point. For example when you ask your smartphone a question via voice input, or when you contact a service provider’s customer support. Virtual assistants like Alexa, Google Assistant or Cortana are based on chatbots – programs that enable simple and intelligent communication between people and computer-based systems.

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Competition Monitoring in E-Commerce

18.09.2018

Competition Monitoring

The more competitors operating in a specific sector, the more important competition monitoring is for the individual. In other words, a largely identical range of products demands an increased competitor analysis effort. And this analysis is based on constant research: What are fellow competitors doing? Sources other than the Internet also provide this information.

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Search engine optimization: These 8 SEO plug-ins for chrome can help

29.08.2018

SEO Plug-ins

In today’s post we will introduce eight browser SEO plug-ins for Chrome, with which you can tackle various search engine optimization issues. We selected Chrome because it is the most common browser and it has a correspondingly large range of plug-ins.

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Google Shopping – What is it and how does it work?

21.08.2018

Google Shopping

Everyone has heard of Google Shopping. Anyone who googles a specific product sees the conspicuous little boxes with images, prices and vendors of this very product, similar to an online shop, next to or above the regular search results list. However Google Shopping itself is not an online shop, but an advertising opportunity provided by the market-dominating search engine. And it goes without saying that ambitious shop owners take advantage of this offering to achieve higher click rates.

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