Creating content, but with the right purpose
Content is the magical word in achieving top rankings on Google, Bing and other search engines. But how can you go about acquiring content that actually produces results there? How can you reach the links and shared content on Facebook, Twitter and other blogs?
Read moreSeven tips against content marketing burnout
Content marketing can also suffer from burnout. This generally happens when structures and content do not yield anything new. Even the best content becomes dull when it isn’t spiced up at some point.
What can you do about it? In order to guard against counterproductive burnout, we have compiled a few tips to freshen up your own content marketing.
Training data for AI: There is more to it than quantity
Artificial intelligence is being used in an increasing number of areas of application. Machines require large amounts of data to perform similarly to human beings. Quantity is what counts. That makes sense, in particular when addressing challenging problems and complex issues. However, the quality of the data is also significant – especially for training data that is used in machine learning. With this information the algorithms can develop themselves and machines learn how to learn.
Read moreArtificial intelligence in the economy
We come into contact with artificial intelligence everywhere. In many cases we are not aware of the fact that certain services are products of self-learning software. Artificial intelligence (AI) is one of the most important driving forces for technical, scientific and economical development in the 21st century. The economy in particular is focusing on AI. How can companies utilize artificial intelligence today and in the future?
Read more“Global Regulation of Digital Labour” – Summary of the ILO seminar in Geneva
Within thew frame of its field of work „The Future of work“, the ILO’s (International Labour Organization) research department invited various experts to a seminar focusing on “Global regulation of digital labour” in Geneva on February 27, 2019. Participants included Alex Wood from the Oxford Internet Institute, Enrique Fernandez-Macias from the European Commission, Anne-Marie Mineur, member of the European Parliament, as well as Six Silbermann from the IG Metall labor union in Frankfurt.
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