Decisive factors for the success of product marketing often depend on where the customers come across the product: at the Point of Sale! That’s where the customers make the decision whether to purchase a product or not. This is why producers, retail chains, franchise corporations and publishing houses often invest a large part of their marketing budget in POS campaigns. They employ whatever solicits the positive awareness of the customers and triggers an impulse to buy. These include special promotional shelves and displays, contests, voucher activities or the distribution of information as well as product samples and tasters. Furthermore, top placement in the shelves as well as attractive sorting and presentation of the products are decisive for the purchase and are costly to obtain. Because of the amount of effort and the relevance for the marketing success, companies are eager to control POS activities as well as possible. Activities that are geographically spread out cannot be controlled at all times by those responsible for marketing. Field staff are generally asked to control POS activities while they are on business trips. However, this is not possible everywhere and at all times. Furthermore, it takes a lot of time, money and staff resources.
Area-wide control of PoS activities– over 1 million of our crowdworkers are on-site
It takes more than having a range of good products in your online shop to participate in the online trade boom and secure yourself a large slice of the cake. The basic requirement and the first step to success in online trade is the fast and simple traceability of your products, both in the popular search method, “Googling it”, as well as via the internal search function provided by your shop.
The second step is obviously providing customers with sufficient information about the product to ensure that they can make a purchase decision with a feeling of confidence. This means that the relevant product information must be clearly structured and include detailed illustrations of the products being offered on your site as well as convincing product descriptions.Read more
Corporate Blog – For marketing experts, blogs have been the focal point of communication with their target groups for quite some time. In the meantime, a growing number of companies fall back on this method of communication. There is work involved in a blog but the effort is worthwhile. The website obtains new, unique content, that can also make potential customers aware of a company, for example through publicity in social networks, including Facebook or Twitter. Correctly used and with suitable topics, blogs can help companies present themselves in a better light. It makes a company look more authentic, sincere and transparent than an advertisement ever could.
Many studies have shown: It makes sense to internationalize shops to profit from global price differences and obtain higher profits. Comparing does pay off!
Higher prices can be achieved in foreign countries than on the domestic market for many products – with the same, or even lower, advertising costs..
Whether you plan to offer your products in Sweden, Finland, Norway, the UK, France, or the USA – you will find customers all over the world, as long as the communication is working and appeals to your target group. And you can easily achieve it with the help of our services and our international Crowd. Our Clickworkers live in 130 countries, so they know the local customs, traditions and even the dialect, and can speak to your target group more directly.
The Google search engine algorithm, “Penguin 4.0” update, is due to be released this year. Gary Illyes, the Google Webmaster Trends Analyst, announced this at the beginning of October. Worldwide, Google Penguin was initially introduced in April 2012, and has been updated five times since. The last update, Penguin 3.0, was launched in October 2014.Read more