Internet business needs data in the same way a baker needs flour. Companies working successfully on the Internet appreciate well-structured and comprehensive customer data. These include contact data as well as information about hobbies, preferences, profession, purchase behavior, etc. Detailed and correct product data are also essential to online shops.
Whether customer or product data, the following always applies: The more, the better. However, people want to keep their data private. Product data are not always as available as they ought to be. This post will show you how you can nevertheless obtain usable data sets.
In Part A, we are looking at the data enhancement and data validation of customers and prospective customers information. In Part B, we focus on the product data. In Part C, we briefly explain how to proceed with further types of data.
To some people online surveys are the foundation of every marketing activity. To others, they are totally overrated because they do not deliver any usable results. Therefore, we are today taking a look at the point of online surveys. We are also providing a brief analysis of the pros and cons of online panels for surveys.
Some people say that newsletters are one of the cornerstones in the online marketing mix. Others say that in the era of social media networks like Facebook, Twitter, Instagram and others, no one really needs the newsletters. The fact is: Newsletters refer directly to a recipient. Therefore, they get not lost automatically in the data stream under which the social media is produced every day – not to mention search filters. However, a decline in the opening rates of the newsletter can be observed from year to year. We wil now tell you how to manage to inspire customers for your news emails.
Forwarding returns, two catalogues sent to the same address or undeliverable circulars – these can all be avoided with address validation. There are numerous providers who can check your addresses online. However, their services are often quite expensive. Let us explain how you can easily acquire the right address for next to nothing. You simply need time.
You can do more research on the Internet than you assume. This is why we have compiled an overview for you. It shows the options of the World Wide Web, for instance to analyze competitors, find new customers, offer better products, select the right applicant or acquire information to assess your own company or products (so-called sentiment analysis).