Actually it’s just a couple of words, but they can certainly be a defining factor: it’s all about the heading of a text. Besides the colorful images, it’s the first thing to catch the eye and often determines whether the user reads the text or not. And yet it should be distinguished here between texts in a daily newspaper, for example, and articles on the internet. A person who buys a newspaper will most probably also read the sports and culture sections, even when local news and politics are more his sphere of interest. It will be read because it was paid for. On the internet texts are available at no charge and in great abundance, so the user may have a hard time deciding what to read. Based on experience, an internet article is only given a rough scan by the reader where he notices the headlines first, and based on those decides if he will read on or not.
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Well-known innovations concerning computers and the internet have captured the market, define everyday life and delight users. With artificial intelligence ambitious researchers want to add a new dimension to technical development. Crowdsourcing helps computer systems with self-regulated machine learning.
Watson is an intelligent, semantic computer program, which as a complicated question answering system, can process natural speech. To the question from Todd Spaletto, president of a well-known manufacturer of mountaineering gear, about what the most practical clothing for mountain hiking in rainy pre-summer weather would be, the computer answers: “There is just a three percent chance that it will rain,” and recommends that the outdoor specialist wear a “breathable fleece jacket” of a durable make.
Photos, graphics and videos make up an integral component of today’s successful websites. Whether a company’s internet presence, an online store, or a portal for a gallery, museum or travel agency, the use of images and videos on websites effectively support the provided content and significantly enhance these websites for both users and search engines.
Utilizing media on internet portals is a trend that can be observed all over the web. Companies want to improve their image on their website with photos and videos, and make their brand more well-known, online shops want to market their products, and organizations want to disseminate important information. But galleries, museums and archives also want to make their photos, images of objects or videos available to the largest number of visitors possible. Photos and videos arouse curiosity in the viewer, and create an incentive to engage more closely with the products or services.
The term storytelling describes a very old cultural technique and a modern phenomenon. Storytelling in marketing and communication of companies has proven to be an effective strategy to attract customers and involve employees.
Storytelling booms nationwide: professional artists and amateurs tell traditional or freely invented stories at contests and festivals. Storytelling is used as a narrative method in schools as well as a therapeutic technique. Exciting stories awake curiosity; dramatic buildup of action and strong characters are inspiring and captivate the listener’s interest with surprising twists and turns. Good and fancy stories prompt the listener to think things through, they have an effect on perception by involving the entire person, and sink into their memory with images, metaphors and motifs.
Following the relaunch of our homepage in September 2015, which has been created in a new and responsive design with a simplified navigation, we moreover relaunched our marketplace in March 2016 as announced. The marketplace appears in a completely new contemporary design and offers beside a simplified handling, many new features for an even more comfortable order placement. Since this relaunch we amplified the marketplace with further features and services. Currently you can select on our marketplace from the following solutions and place orders: