At the beginning of the year we developed a new self-service “Surveys” offering for you. Since then we have received a lot of positive responses, and are pleased with the high usage rate of the service. We also received some customer requests regarding an even faster, as well as more individual execution of your surveys. We took these to heart and now, together with some ideas of our own, have implemented an advanced version of the “Surveys” service.
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Good search engine optimization is essential for successful Internet portals and online shops. The thorough and skillful placement of SEO meta tags belongs to the technical know-how with which favorable ranking results can be achieved.
Unique content and an attractive layout carry a lot of weight if you want to steer user interest and search engines towards an Internet site. However to be successful in search engine rankings, it is also necessary to heed a few technical rules. Besides varied linking, descriptive URLs and appropriate keywords, so-called meta tags play a paramount roll in search engine optimization (SEO). SEO meta tags constitute the non-visible elements in the online presentation, which deliver valuable information about the website to search engines and search robots (web crawlers). This metadata is deposited as structured code in the “head” area of the HTML source text and follows the structure: <meta name=”name of meta tags” content=”value of meta tags”>.
Cultivating contacts on Facebook, micro blogging on Twitter, uploading videos on YouTube – Social media define our cultural habits and change our lifestyle. Companies and organizations attract users, promote products or mobilize users for projects by presenting exciting content in social networks.
Getting in touch with friends, spreading current information, discussing issues, presenting original ideas, commenting articles – social media such as Facebook, Twitter and Google+ or mobile media portals, such as Instagram and Snapchat, provide users – who are sometimes organized in communities – with various ways of communicating personal, professional or special content. The social forums, networks, weblogs, Wikis, photo and video services that play a key part in digital change are meanwhile being used on a regular basis by an overwhelming number of Internet users (Facebook has over 1.5 billion users.) They create a vibrant cultural sphere and transform our relationships and lifestyles.
Actually it’s just a couple of words, but they can certainly be a defining factor: it’s all about the heading of a text. Besides the colorful images, it’s the first thing to catch the eye and often determines whether the user reads the text or not. And yet it should be distinguished here between texts in a daily newspaper, for example, and articles on the internet. A person who buys a newspaper will most probably also read the sports and culture sections, even when local news and politics are more his sphere of interest. It will be read because it was paid for. On the internet texts are available at no charge and in great abundance, so the user may have a hard time deciding what to read. Based on experience, an internet article is only given a rough scan by the reader where he notices the headlines first, and based on those decides if he will read on or not.
Well-known innovations concerning computers and the internet have captured the market, define everyday life and delight users. With artificial intelligence ambitious researchers want to add a new dimension to technical development. Crowdsourcing helps computer systems with self-regulated machine learning.
Watson is an intelligent, semantic computer program, which as a complicated question answering system, can process natural speech. To the question from Todd Spaletto, president of a well-known manufacturer of mountaineering gear, about what the most practical clothing for mountain hiking in rainy pre-summer weather would be, the computer answers: “There is just a three percent chance that it will rain,” and recommends that the outdoor specialist wear a “breathable fleece jacket” of a durable make.