Why Your Google Ranking is only a Partial Measure of Success for your SEO Campaign
The closer to the top a webpage is listed, the more successful the SEO campaign appears. If however you investigate a little more thoroughly, it quickly becomes apparent: the Google ranking is only a qualified factor for judging success. Why? Stated simply: Google’s ways are inscrutable. That means even an ideally optimized website can rank more poorly than another. We’ll tell you the most important factors that influence Google ranking, independent of the quality of your search engine optimization. In addition we’ll share with you which factors allow a more exact measure of success for your SEO campaign.
Twelve great SEO plugins for your WordPress
WordPress is no longer a pure CMS blog. With the Content Management System news pages, shops, landing pages and much, much more can be generated. It is easy to use, very flexible and with very little training time even beginners can create their own web pages. In order to expand the functionality of the CMS, nearly 50,000 plugins are available in the WordPress database. We will now tell you which tools you can use to optimize your page for the search engine.
Eight Easter Ideas for Facebook and Homepage Marketing
Is it Easter again? Christmas is only just over. Looking for a few creative Easter ideas for your website or Facebook? We have the Easter Bunny on standby and could let you know the best online marketing ideas.
1. Easter Rebates
Classics never go out of style. That is why discount promotions for Easter are a good idea. They are easy to use in your online shop and can be timed exactly. They can help you win new customers, recover old customers or reward regular customers. The discount action does not have to be limited to the period before Easter. Discounts can be given throughout the holidays, because at Easter, money is also given as a gift to be spent immediately. Bargain hunters are also on the lookout during the holidays, as many people are on holidays.
Amazon SEO: How to get it right – 10 tips
Amazon search has outstripped Google when it comes to product search. Customer reviews and other information regarding the article requested are mainly searched for on Amazon. And anyone who wants to sell on the Internet cannot ignore Amazon.
Facts
- 55 percent of the consumers search for products on Amazon instead of Google.1
- Nine out of ten consumers check for products on Amazon even if they intend to purchase it on a different website.2
- 58 percent of the consumers turn their backs on online shops if they have had bad customer experiences there and will turn to Amazon instead.3
With over 488 million products (US market)4 the findability of one’s own items on Amazon is essential. Who wants to have items listed on page 25? This is why we have put together ten tips to help you improve your product ranking on Amazon.
Sentiment Analysis – What is it for?
Sentiment analysis – What do people think of us?
Do people like our company, our products, our campaigns, our service, or do they dislike us? This is a question that is crucial for marketing, because who is going to become a customer of a company they don’t like? Sentiment analysis was created to answer the question of favor or disfavor. Here, we’ve compiled for you what exactly it is, how it works, and how you and your company can benefit from it.
