Surveys and Feedback – Creation of questionnaires
Surveys help obtain feedback about a product, a brand name or a homepage from different participants. This information can be used to evaluate and draw conclusions from the results. For example to test a new product before it is launched – to determine whether the name, the packaging or the flavor are accepted by the customer – and whether there is a demand. It can also be used to monitor how comfortable users feel with a homepage, or with the selection of goods in a shop. Designing a questionnaire for a survey is quick and straightforward however a few minor items must be taken into consideration.
Relevance of product categorization and tagging for online shops
To successfully operate an online shop you have to observe certain things. Among others, the shop and the content need to be updated at regulars intervals. This includes product descriptions as well as pictures of the products. However, many operators forget to categorize and tag their products.
Join us at this year’s dmexco event
In just seven weeks and for the sixth year in succession, dmexco, the leading trade fair for digital marketing will be starting in Cologne.
We the team at clickworker will also be represented with an exhibition stand, and look forward to welcoming you.
You can find us here:
Exhibition Fair Cologne; Hall 7.1, Stand F-053
September 16 & 17, 2015
9:00 am – 6 pm
We look forward to your visit and interesting conversations!
Tip:
For the first time ever, the dmexco will be giving away free tickets only for a short period of time. These tickets will be available from July 20 to August 17 – after that the tickets will cost between 100 and 400 euro.
Pick up your ticket as soon as possible and schedule a meeting with us now!
Crowdsourcing in the field of CSR projects (part 2/2)
Yet it is awe-inspiring and gratifying when the power of the crowd is used to realize or promote non-profit CSR projects. There are already a number of very positive examples.
Crowdsourcing in the field of CSR projects (part 1/2)
Based on competitive economy the objective of combining free initiative and social progress, which is secured by economic performance, is a guiding principle of the free market economy. An important prerequisite to preserve the function of the free market economy is the awareness and the commitment of the companies involved to behave ethically and assume social responsibility for society and the environment. The term Corporate Social Responsibility (CSR) can also be used. CSR is not an obligation that is imposed on companies. Good CSR management plays an important part in contributing to economic success. Correctly communicated, CSR measures strengthen the positive image of a company both internally and externally, and increase the competitive edge. Therefore, CSR ought to be included in corporate strategy regardless of whether the company is large or small.
