When you look out the window and see gray skies, and temperatures have been near zero for weeks on end then you know that the time has come to plan your next vacation. Many people use travel portals before booking their trip, or inform themselves about possible travel destinations in travel blogs. An important part of the pages are descriptions of destinations that provide the reader with background information, practical tips and get him in the mood for a holiday as well as offering good decision guidance.
However, destination texts are just as varied as the destinations. In addition to descriptions of individual countries, their regions or popular cities, local restaurants and trendy bars, shopping facilities and leisure activities as well as tourist attractions, insider tips and descriptions of excursions can be of interest to the reader. Emotional travel reports published in magazines also belong in this category.Read more
Trendy Content Fulfills ExpectationsUser demand for content that is targeted and effective in the long-term is on the rise. This is a signal to those marketers responsible for content to examine what they have generated based on the most important criteria, and if necessary to reconfigure. Only high quality content marketing in its many facets consistently reaches the target and user groups.
The Most Important Trends in Content MarketingThe tools of content marketing must be continually reviewed and to some extent reinvented. Where a short time ago it was simple texts with numerous keywords that Google expected from those responsible for content marketing, today it is added value, retention time and mobile usage. Target and user groups impose constantly growing expectations on delivered content. Nondescript content is punished by users leaving a page within seconds. Quality, presentation innovation, and variety – these are the challenges that content marketing must master Read more
Globally active companies are frequently confronted with the question of whether it makes sense to create or adapt web content, such as slogans, graphics and texts for individual countries or markets. There is no general answer. Sometimes translating a text into a different language is sufficient, sometimes writing a new text is better.Read more
Operators of online shops generally use large amounts of crowd generated content. Product descriptions are the most common form of requested content. Basically every operator needs a website with high quality content for its offers. Either by using the additional information to distinguish themselves from competitors, to reach top positions in search engine rankings and / or to bind visitors and offer them added value. Hotel portals and reservation platforms or the websites of large hotel chains can greatly benefit from crowdsourcing and the creation of high quality content.
Types of crowdsourcingThe Crowdsourcing Report 2012 divides crowdsourcing into different categories. These include:
- Creative Content Marketplace
- Open Innovation and Ideas
- Collective Knowledge
- Engagement and Charity
In microworking users are given mini tasks, which cannot be processed by computers. Complex tasks are often divided into small individual jobs that are put back together again at the end of the project. The payment the users receive for these simple tasks, which includes searching for an address or telephone number or tagging content and products, is nominal.Read more