Optimization of search engine results – Case Study

27.08.2015

Search Relevance

Reliable test data is essential for modern, self-learning systems. Self-learning systems need them in order to be trained on human behavior patterns and the desired behavior of algorithms. A few examples of the applications are:
robots, autonomic driving systems, language recognition and search engines.

What decision would a human being make, how would they react, where would they expect what, and in what kind of categories do they think?
If you need valid information just ask the crowd. In this instance, crowdsourcing in connection with a full project realization service is an ideal tool to quickly obtain valid data.

Case study – Optimization of search engine results

We would like to present a few practical examples of how our “categorization” service can be used to make search engines within websites “smarter”, and thus improve the relevance of the search results.

Read the Case Study

Surveys and Feedback – Creation of questionnaires

17.08.2015

SCreation of questionnaires

Surveys help obtain feedback about a product, a brand name or a homepage from different participants. This information can be used to evaluate and draw conclusions from the results. For example to test a new product before it is launched – to determine whether the name, the packaging or the flavor are accepted by the customer – and whether there is a demand. It can also be used to monitor how comfortable users feel with a homepage, or with the selection of goods in a shop. Designing a questionnaire for a survey is quick and straightforward however a few minor items must be taken into consideration.

Read more

Relevance of product categorization and tagging for online shops

10.08.2015

product categorization and product tagging

To successfully operate an online shop you have to observe certain things. Among others, the shop and the content need to be updated at regulars intervals. This includes product descriptions as well as pictures of the products. However, many operators forget to categorize and tag their products.

Read more

Join us at this year’s dmexco event

03.08.2015

In just seven weeks and for the sixth year in succession, dmexco, the leading trade fair for digital marketing will be starting in Cologne.
We the team at clickworker will also be represented with an exhibition stand, and look forward to welcoming you.

dmexco Map | Meet us - clickworker.comYou can find us here:

Exhibition Fair Cologne;
Hall 7.1, Stand F-053
September 16 & 17, 2015
9:00 am – 6 pm


We look forward to your visit and interesting conversations!


Tip:
For the first time ever, the dmexco will be giving away free tickets only for a short period of time. These tickets will be available from July 20 to August 17 – after that the tickets will cost between 100 and 400 euro.
Pick up your ticket as soon as possible and schedule a meeting with us now!

appointment button | clickworker.com

 

 

Crowdsourcing in the field of CSR projects (part 2/2)

28.07.2015

Crowdsourcing and CSR

Yet it is awe-inspiring and gratifying when the power of the crowd is used to realize or promote non-profit CSR projects. There are already a number of very positive examples.

Read more