Join us at this year’s dmexco event


In just seven weeks and for the sixth year in succession, dmexco, the leading trade fair for digital marketing will be starting in Cologne.
We the team at clickworker will also be represented with an exhibition stand, and look forward to welcoming you.

dmexco Map | Meet us - clickworker.comYou can find us here:

Exhibition Fair Cologne;
Hall 7.1, Stand F-053
September 16 & 17, 2015
9:00 am – 6 pm

We look forward to your visit and interesting conversations!

For the first time ever, the dmexco will be giving away free tickets only for a short period of time. These tickets will be available from July 20 to August 17 – after that the tickets will cost between 100 and 400 euro.
Pick up your ticket as soon as possible and schedule a meeting with us now!

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Crowdsourcing in the field of CSR projects (part 2/2)


Crowdsourcing and CSR

Yet it is awe-inspiring and gratifying when the power of the crowd is used to realize or promote non-profit CSR projects. There are already a number of very positive examples.

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Crowdsourcing in the field of CSR projects (part 1/2)


Crowdsourcing and CSR

Based on competitive economy the objective of combining free initiative and social progress, which is secured by economic performance, is a guiding principle of the free market economy. An important prerequisite to preserve the function of the free market economy is the awareness and the commitment of the companies involved to behave ethically and assume social responsibility for society and the environment. The term Corporate Social Responsibility (CSR) can also be used. CSR is not an obligation that is imposed on companies. Good CSR management plays an important part in contributing to economic success. Correctly communicated, CSR measures strengthen the positive image of a company both internally and externally, and increase the competitive edge. Therefore, CSR ought to be included in corporate strategy regardless of whether the company is large or small.

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The crowdsourcing code of conduct – for fair cooperation



In collaboration with the Deutsche Crowdsourcing Verband (German Crowdsourcing Organization) and the crowdsourcing providers, Testbirds and Streetspotr, we have developed a code of conduct to regulate the prospective cooperation between service providers, customers and crowdworkers. The goal is to enhance the legislation and establish general guidelines that will make crowdworking, a new form of work, profitable for everyone involved.

    The code of conduct includes basic principles
  • with regard to the seriousness of the tasks offered,
  • with regard to informing the crowdworker about the legal situation,
  • regarding fair payment for the crowd,
  • regarding crowd motivation,
  • regarding task definition and time management,
  • regarding freedom and flexibility in the completion of tasks,
  • regarding support for the crowdworker,
  • regarding communication,
  • regarding work environment as well as
  • data privacy and sphere of privacy.
The code of conduct can be signed by interested companies and will be continually developed. The basic principles can be read online at

Significance of product texts for online shops


product texts

Many shop operators make it easy on themselves or simply do not have the capacities – they describe their products with just a few short key points or use the product texts written by the manufacturer. However this approach does not boost sales or promote the Google ranking of the shop.

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