Yet it is awe-inspiring and gratifying when the power of the crowd is used to realize or promote non-profit CSR projects. There are already a number of very positive examples.
Based on competitive economy the objective of combining free initiative and social progress, which is secured by economic performance, is a guiding principle of the free market economy. An important prerequisite to preserve the function of the free market economy is the awareness and the commitment of the companies involved to behave ethically and assume social responsibility for society and the environment. The term Corporate Social Responsibility (CSR) can also be used. CSR is not an obligation that is imposed on companies. Good CSR management plays an important part in contributing to economic success. Correctly communicated, CSR measures strengthen the positive image of a company both internally and externally, and increase the competitive edge. Therefore, CSR ought to be included in corporate strategy regardless of whether the company is large or small.
Together with the German Crowdsourcing Association and the crowdsourcing providers Testbirds and Streetspotr, we have developed a Code of Conduct that will regulate cooperation between service crowdworkers, providers and customers. The aim is to establish generally applicable guidelines in addition to legislation in order to turn crowdworking as a new form of work into a win-win situation for all parties involved.
The code of conduct includes basic principles
- with regard to the seriousness of the tasks offered,
- with regard to informing the crowdworker about the legal situation,
- regarding fair payment for the crowd,
- regarding crowd motivation,
- regarding task definition and time management,
- regarding freedom and flexibility in the completion of tasks,
- regarding support for the crowdworker,
- regarding communication,
- regarding work environment as well as
- data privacy and sphere of privacy.
Many shop operators make it easy on themselves or simply do not have the capacities – they describe their products with just a few short key points or use the product texts written by the manufacturer. However this approach does not boost sales or promote the Google ranking of the shop.
Many operators still view and use e-commerce platforms only as distribution channels. The ability to tap the full potential of the website by integrating it into their own marketing mix generally remains unexploited especially in the area of product policies. Product policies include all decisions that are relevant to the features of the product. These include the offer and presentation of the product portfolio, design and packaging as well as the often forgotten product-related services.