Based on competitive economy the objective of combining free initiative and social progress, which is secured by economic performance, is a guiding principle of the free market economy. An important prerequisite to preserve the function of the free market economy is the awareness and the commitment of the companies involved to behave ethically and assume social responsibility for society and the environment. The term Corporate Social Responsibility (CSR) can also be used. CSR is not an obligation that is imposed on companies. Good CSR management plays an important part in contributing to economic success. Correctly communicated, CSR measures strengthen the positive image of a company both internally and externally, and increase the competitive edge. Therefore, CSR ought to be included in corporate strategy regardless of whether the company is large or small.
Together with the German Crowdsourcing Association and the crowdsourcing providers Testbirds and Streetspotr, we have developed a Code of Conduct that will regulate cooperation between service crowdworkers, providers and customers. The aim is to establish generally applicable guidelines in addition to legislation in order to turn crowdworking as a new form of work into a win-win situation for all parties involved.
Many shop operators make it easy on themselves or simply do not have the capacities – they describe their products with just a few short key points or use the product texts written by the manufacturer. However this approach does not boost sales or promote the Google ranking of the shop.
Many operators still view and use e-commerce platforms only as distribution channels. The ability to tap the full potential of the website by integrating it into their own marketing mix generally remains unexploited especially in the area of product policies. Product policies include all decisions that are relevant to the features of the product. These include the offer and presentation of the product portfolio, design and packaging as well as the often forgotten product-related services.
An increasing number of intelligent systems ranging from smartphones, info entertainment systems for vehicles, tablet and smartphone applications, to household devices and building services technology, are controlled via voice input.
However, many of the voice control systems are very error-prone. The human factor has often been disregarded during programming. Human beings do not always apply the same logic; they express themselves differently according to their language skills, nationality, social environment and educational background. As soon as the command entered does not comply with the envisaged and programmed command of the system due to the selection of words, sequence of words or pronunciation, the user is not understood and the command is not carried out. Break-offs and renewed speech input are time-consuming for the user and in some situations distracting and dangerous, for example while driving.