Many shop operators make it easy on themselves or simply do not have the capacities – they describe their products with just a few short key points or use the product texts written by the manufacturer. However this approach does not boost sales or promote the Google ranking of the shop.
Many operators still view and use e-commerce platforms only as distribution channels. The ability to tap the full potential of the website by integrating it into their own marketing mix generally remains unexploited especially in the area of product policies. Product policies include all decisions that are relevant to the features of the product. These include the offer and presentation of the product portfolio, design and packaging as well as the often forgotten product-related services.
An increasing number of intelligent systems ranging from smartphones, info entertainment systems for vehicles, tablet and smartphone applications, to household devices and building services technology, are controlled via voice input.
However, many of the voice control systems are very error-prone. The human factor has often been disregarded during programming. Human beings do not always apply the same logic; they express themselves differently according to their language skills, nationality, social environment and educational background. As soon as the command entered does not comply with the envisaged and programmed command of the system due to the selection of words, sequence of words or pronunciation, the user is not understood and the command is not carried out. Break-offs and renewed speech input are time-consuming for the user and in some situations distracting and dangerous, for example while driving.
As a whole, the United States, China and Germany are the major travel nations. But many other countries have followed suit with regard to tourism. Worldwide, spending for travel services has been on the increase for years. The tourism industry is obviously delighted! However, the pleasure is even greater when the use of crowdsourcing provides the tourism industry with effective support to handle increased and new challenges. We want to present a few practical project examples.
It is common knowledge that the changes in the field of IT and “New Media” are progressing at a very quick pace and involve continuously new possibilities and trends. Based on its importance for marketing management, one can say that online marketing provides much more new knowledge than any other topic.
Companies must constantly observe the trends and changes in the areas of search engine optimization, search engine advertisement, further online advertisement options, social media, mobile devices, communication channels as well as web based interactive options in order to provide marketing activities that are target-oriented and up to date.
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