Digital Market Research: Simply Getting Marketing Data from the Internet?

14.04.2020

Digital Market Research

Digital market research promises a whole lot of data, thanks to which we can see inside the “consumer’s head”. But what is there really to digital market research? What are its methods, goals and challenges?

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5 proven Sales Tips for POS

01.04.2020

PoS sales tips

The point of sale (POS) is the place where customers are already fundamentally purchase inclined, which is the best possible starting position for the generation of revenue. But what’s true elsewhere is also a fact here: nothing just works on its own. How can POS sales be optimized? How can you motivate customers to spontaneous purchases? And how do you make regulars out of occasional customers? You pull some retail concepts out of mothballs and let yourself be inspired by established methods.

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What are the benefits of artificial intelligence (AI) for the environment? – Seven astonishing insights

19.03.2020

artificial intelligence + environment

Will AI-driven cars save the roads from a total gridlock? Can artificial intelligence help live a more resource-efficient life? Will artificial intelligence make the supply of energy easy to achieve? We provide insight into seven AI and the environment questions.

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Cognitive Computing – Hype or Progress?

19.02.2020

Cognitive Computing

First, there was artificial intelligence, then the terms machine learning and deep learning followed. And now there is cognitive computing. What’s so special about this new concept? Is it just a new buzzword from the IT scene that can be exploited for marketing purposes? Or is it a new approach that brings machines one step closer to human thinking?

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What is AI really capable of? Dispelling Eight Myths about Artificial Intelligence

12.02.2020

Myths Artificial Intelligence

The world of fairy tales should be a matter of movies and books, but when it comes to artificial intelligence, dubious “AI” companies and ill-informed bloggers become veritable fabulists. The truth is that AI will change the working world, but many statements about artificial intelligence definitely belong in the realm of myths and fairy tales.

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