Is Google Misogynistic?

14.01.2020

Google Search

Is Google misogynistic? The ranking for certain keywords certainly provides grounds for this suspicion. However, the phenomenon of unequal treatment isn’t really the fault of the algorithms but is a fundamental problem with the German language. And those who want to can ensure for themselves that the results list is free from discrimination.

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Who does it best? SEO Competition Analysis

13.12.2019

SEO Competition Analysis

Competitive analysis is self-evident in marketing. The more important search engine optimization becomes, the more decisive the question which SEO strategies the competition uses. This way the website operator does not miss any new developments and keeps up with his competitors. But what does SEO competition analysis look like in practice?

Those who do not know what to do next simply copy. It worked in school, but can it work with SEO? Why does one’s own page have a poor ranking, while the web presence of the competition for the relevant keywords is at the top of Google’s list? Bold copying is much riskier on the Internet than at school. This is because Google punishes duplicate content with the highest penalty: the drop to the bottom ranking sites. And in addition – in contrast to school – you can be 100 percent sure that Google will catch you. But there are also other ways to learn from your competitors: with intelligent SEO competition analysis.

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Boost your business with these 13 Christmas online marketing ideas

03.12.2019

Christmas online marketing ideas

The pre-Christmas period is an ideal time for small and medium-sized businesses in particular to boost online business. This is equally true for B2C and for B2B. We have compiled a list of 13 ideas that can be realized quickly and at very low cost.

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Artificial Intelligence Writes Texts

21.11.2019

Artificial Intelligence

Artificial intelligence has long been a reality in copywriting. On the basis of structured data, machines create product descriptions, stock market information, and weather forecasts. So well in fact that the results can hardly be distinguished from compositions produced by humans. But AI can do even more: the creation of fairy tales and stories is also possible at the push of a button.

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SEO Myths: The seven most frequent mistakes

06.11.2019

SEO Myths

Meta tags are out, keywords are useless, likes perform SEO miracles, … and finally, SEO is dead. Hardly any term from the World Wide Web gives rise to as many myths as SEO. This is no surprise since almost everyone who works on the Internet is in some way involved in search engine optimization. So is there any truth in the SEO myths? Seven mistakes are very persistent.

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