An increasing number of likes and shares for your own website? This obviously speaks for the success and quality of the content. But how does Google rate positive feedback on Facebook and co.? The importance of likes and shares is the subject of heated debate among search engine optimizers. Are social signals a ranking factor?
What are backlinks? Are backlinks still relevant for Google? And if so, how do you get backlinks on your website? We have compiled the most promising methods.
There are billions of websites with countless texts on the Internet. This makes it difficult to keep track of them. Text classification is a method that provides an overall view and structures the offer. Which application areas are there for text classifications in the World Wide Web?
Every website operator needs content. This can include numerous short product or service descriptions, category texts, glossaries, news, blog articles, etc. This content can either be created quickly and at low cost or existing texts can be revised. It goes without saying that page content must also be easy to find on the Internet and have a high search engine ranking. For this purpose, it must be optimized for search engines such as Google. This means that the content must be unique, topic-related, interesting and packed with relevant keywords in optimal density. Depending on the type of text, a keyword density of 1-4% is ideal here; i.e. a keyword should occur 1-4x in a text of 100 words. If your own company is not large enough to create these search engine optimized texts promptly, you might want to opt for “paid crowdsourcing”.
Text-to-speech (TTS) – this term is virtually self-explanatory: It is the conversion of text into spoken. The programs used are being continually further developed words. Although there are still no applications today in which the machine origin of the spoken word is not discernible, the technological progress is unstoppable. What are the advantages of text-to-speech systems? Vision impaired people can benefit from those systems, besides they can also be used by companies as a means of expanding their outreach.