When most people think about artificial intelligence (AI), they think of two possible futures. A positive future where self-driving cars help us navigate our roads and robot servants help us maintain our homes. Or a more negative one, where machines take away our jobs and employment.
Fortunately, it looks like the negative future isn’t one that we have to worry about. AI systems won’t replace humans in the workforce, but rather they’ll exist alongside humans as invaluable sidekicks. While self-driving cars are well on their way to reality, some of our other grandiose goals for AI are still waiting for fruition, however, before we get there, more work needs to be done.Read more
If you’re working in eCommerce in 2021, you should be focusing on using the most effective digital marketing tactics in order to sell your products or services. In this article, we’re going to outline different tactics you can use to improve your sales. Let’s get started.Read more
Search engine optimization (SEO) is a marketing strategy that helps you improve your website’s visibility and rankings on relevant search engine results pages. It’s a very important aspect of marketing that can help you reach your target audience and drive more traffic to your website.
One of the ways you can improve your site’s SEO is by enhancing its E-A-T and, in this article, we will look at how to do that.Read more
From theory to practice: in the first article, planning a content marketing campaign was covered. And how does the realization of those ideas look? That’s what this second part discusses. In reality not everything goes as planned, but there are tricks to avoid mistakes and make the necessary adjustments to find success.Read more
Classical advertising is out, content marketing is in. Content that is perfectly aligned to your target audience attracts large numbers of visitors to your site and provides valuable leads. Guaranteed sales? Well, it’s not quite that easy. Content marketing campaigns must be meticulously planned.Read more