Use of images and videos on websites

06.07.2016

Use of images and videos on websites

Photos, graphics and videos make up an integral component of today’s successful websites. Whether a company’s internet presence, an online store, or a portal for a gallery, museum or travel agency, the use of images and videos on websites effectively support the provided content and significantly enhance these websites for both users and search engines.

Utilizing media on internet portals is a trend that can be observed all over the web. Companies want to improve their image on their website with photos and videos, and make their brand more well-known, online shops want to market their products, and organizations want to disseminate important information. But galleries, museums and archives also want to make their photos, images of objects or videos available to the largest number of visitors possible. Photos and videos arouse curiosity in the viewer, and create an incentive to engage more closely with the products or services.

Read more

Storytelling – a many-sided marketing method

27.06.2016

Storytelling in Marketing

The term storytelling describes a very old cultural technique and a modern phenomenon. Storytelling in marketing and communication of companies has proven to be an effective strategy to attract customers and involve employees.

Storytelling booms nationwide: professional artists and amateurs tell traditional or freely invented stories at contests and festivals. Storytelling is used as a narrative method in schools as well as a therapeutic technique. Exciting stories awake curiosity; dramatic buildup of action and strong characters are inspiring and captivate the listener’s interest with surprising twists and turns. Good and fancy stories prompt the listener to think things through, they have an effect on perception by involving the entire person, and sink into their memory with images, metaphors and motifs.

Read more

The new self-service marketplace at clickworker.com

16.06.2016

clickworker-Markplatz

Following the relaunch of our homepage in September 2015, which has been created in a new and responsive design with a simplified navigation, we moreover relaunched our marketplace in March 2016 as announced. The marketplace appears in a completely new contemporary design and offers beside a simplified handling, many new features for an even more comfortable order placement. Since this relaunch we amplified the marketplace with further features and services.
Currently you can select on our marketplace from the following solutions and place orders:

See how easy it is to use our marketplace…

Read more

Creating Online Lexica and Online Glossaries

06.06.2016

Online Glossaries

Corporate identity, crossmedia and workflow, resilience and synergy – the language of the modern world teems with Anglicisms, buzzwords and special terms whose meaning is not immediately clear to everyone. Online lexica and online glossaries can provide relief where internet surfers or media users are in danger of getting lost in the jungle of foreign words and digital tech jargon.

Online lexica and glossaries simply and concisely explain a subject’s complicated terms and in this way make the issue being discussed understandable for a wider audience. Online lexica, as a separate electronic database, provide the user systematically organized, general or specialized information that is as comprehensive as possible. On the other hand, online glossaries are attachments (so-called addendums) to a blog or website, that further define the central technical terms used in the article by providing synonyms, translations or explanatory sentences.
Today’s printed or digital glossaries consist of lists of terms and their explanations, usually arranged in alphabetical order. Their origin goes back to antiquity where it was common to use marginal notes (so-called glosses) to facilitate the reading of written works. The most well-known online lexicon, available in various language versions, is offered by the free-licensed encyclopedia Wikipedia, which is compiled by many co-authors.

Read more

Work 4.0 Dialogue

30.05.2016

Work 4.0 Dialogue

E-commerce, big data, crowdfunding and cloud working – a few years ago these terms and similar keywords were only familiar to experts. Meanwhile they belong to everyday life. Digitalization has found its way into our lives – whether private or professional. Work has also changed; it offers many more opportunities than two decades ago. New markets and professions have been created, working hours and methods are changing too. At the same time digitalization entails risks: jobs are subject to cuts, employees are expected to be available 24/7. These changes have obviously not been lost on politicians. The German Federal Ministry of Labor and Social Affairs addressed this topic in detail in the “Work 4.0 Dialogue“. The opening event took place on April 22, 2015, under the slogan “Re-imagining work”. Andrea Nahles, Federal Minister for Labor and Social Affairs, welcomed 300 experts to discuss topics surrounding the future of the workplace. At the same time, the basis of the dialogue was presented: the Green Paper Work 4.0.

Read more