When webpage operators hear the term “Penguin” they do not associate it with the cute, black-tailed creatures of the Antarctic. They link it to a Google update that has driven one or two webmasters to desperation by making their perfectly search engine optimized webpage suddenly disappear from the Google ranking. The webmasters had to put a lot of effort into winning back the former rank. But what exactly does Penguin do? And which changes does the version Penguin 4.0 bring? What we can reveal is that Penguin 4.0 will make it simpler to undo penalties by Google.
What is Penguin?
Penguin is the name of an update that combines various changes of the Google ranking algorithms. Penguin’s goal is to suppress so-called web spam in the search results. “Web spam” is a term used to describe webpages that use unauthorized methods to achieve a better ranking in Google. Webpages with a better ranking are supposed to provide the searcher with enhanced value. This is not the case with web spam. These pages are written for search engines and their goal is to produce a large number of clicks.
The first Penguin update was released in 2012. Its effect was immediately perceptible. Many top ranking pages suddenly disappeared from the ranking. In English speaking countries, 3.1 percent of all search queries were affected. In Germany three percent of the search queries were impacted, and in Poland as many as five percent.
For the past eight years we have provided our customers with a service option that enables them to integrate our services via an API into their IT infrastructure and company workflows. Our customers can use the API for example to place new orders, or submit order data and get the results directly back into their system. This service is popular and is being increasingly used. We have now further optimized the API for our customers.
Smartphone, iPad, Laptop – the rapid technical developments of the previous century have changed our lifestyle drastically. Mobile devices with their host of functions are also applicable to business objectives, and provide, the technological basis for modern labor according to the mobile workforce model.
Modern mobile devices with their overwhelming number of cross media functions like internet access, word processing, email, social media and applications (apps) allow users to perform a variety of operations at any time in any place. Communicating, getting informed, researching, developing concepts and taking part in discussions are no problem today with portable digital gadgets. The impressive technological innovations which transferred these tasks to handy formats, can also be applied to commercial, organizational and administrative purposes, and constitute the ideal basis for individually defined work. The use of a mobile workforce, which means one no longer bound to the corporate office space, represents a steadily increasing trend in today’s job market. Their share of the total personnel volume in Western Europe and the USA already amounts to over 50 and 70 percent respectively (IDC study).
Online internet shops offer a diverse palette of attractive products, and modern stores favorably present their services. The number of companies, goods and brands competing on the web is overwhelming. Shop blogs represent an ideal way to position yourself effectively in the e-commerce world, to attract the attention of users and to solicit customers.
In a weblog belonging to the company, shop bloggers inform users about relevant questions and subjects concerning the store and its offerings. In continuously produced (usually weekly), precise, content rich blog posts they deliver practical pointers and tips for the use of their products, in-depth knowledge and explanations. Shop bloggers report on special events, provide curious readers insight into the company’s daily goings-on, into the production of the products and cooperation with trade partners, or describe the store’s ecological approach. By writing their articles from a subjective perspective, they lend the company behind the internet shop a fascinating, personal character.
In our marketplace you can build any number of Clickworker teams for yourself, which can then either be chosen or excluded during the job creation process.
Usage of Expert Teams
Logically a team of Clickworkers can be put together whose previous work you have been especially pleased with. This allows you to direct the work upcoming jobs specifically to the Clickworkers on your expert team. In this way you can better guide the results and help align them with your expectations.
Usage of Blocklists
On the other hand a team of Clickworkers can be assembled that you wish to exclude from future tasks, and thereby define as a blocklist. This is especially useful when you personally weren’t as pleased with the results, for example their text style, produced by these Clickworkers. But it also makes sense to create a blocklist of Clickworkers for subsequent jobs like online surveys, to prevent the same workers from taking part in the survey again.
In the following, we explain step by step to you how the building of teams works.