Six tips for successful marketing emails

Marketing emails are an effective advertising method – if it is done properly. The advantage of a marketing email is obvious: The customer is directly addressed. However, due to the amount of emails that land in a customer’s inbox, you will have to come up with something special, in order to make sure that your message stands out from the crowd.

Sure, the design of a marketing email is also important. But it is the written word that counts in the end. This is why pure text mails are often the foundation of hugely successful campaigns. If you take heed of a few tips when formulating your emails, you cannot go wrong.

Crowdsourcing from its beginnings to the present

Crowdsourcing has its origins in the early 21st century. Wrong! You don’t believe it? We did some research regarding the beginnings of crowdsourcing and came across some fascinating information, which we want to share with you.

Join us at IoT Tech Expo 2018 in London!

The World’s Leading IoT Event Series will bring together key industries from across the globe for 2 days of top level content and discussion. Exploring the latest innovations within the Internet of Things, it will examine the impact it has on many industries including Manufacturing, Transport, Supply Chain, Healthcare, Insurance, Logistics, Government, Energy and Automotive.

The event is held at the exhibition hall "Olympia London" from April 18th to the 19th and includes 18 conference tracks, 500+ speakers and 300+ exhibitors.

If you’re attending, get in contact with us and let us meet to chat at our
stand no 183

and/or follow our session “Keeping Enterprise AI in shape”at the conference track "IoT Innovations & Technologies"
on 19th of April at 12:10 PM.
More information at
https://www.iottechexpo.com/talk/

Looking forward to see you!

Customer Journey Map – How to know and accompany your customer’s journey

Today we want to devote ourselves to the classic marketing concept of the customer journey and the associated map. Your customer’s journey has various stations and each one of them more or less determines whether their journey continues or if the customer abandons it. But first, a little bit of theory.

Beware: Fake Influencers

Influencers are currently the “Holy Grails” in marketing when it comes to acquiring new customers. They are the ideal advertising medium for younger target audiences. Unfortunately, they are also a hotbed for swindlers and scammers. Our blog explains how to spot fake influencers.