Work 4.0 Dialogue
E-commerce, big data, crowdfunding and cloud working – a few years ago these terms and similar keywords were only familiar to experts. Meanwhile they belong to everyday life. Digitalization has found its way into our lives – whether private or professional. Work has also changed; it offers many more opportunities than two decades ago. New markets and professions have been created, working hours and methods are changing too. At the same time digitalization entails risks: jobs are subject to cuts, employees are expected to be available 24/7. These changes have obviously not been lost on politicians. The German Federal Ministry of Labor and Social Affairs addressed this topic in detail in the “Work 4.0 Dialogue“. The opening event took place on April 22, 2015, under the slogan “Re-imagining work”. Andrea Nahles, Federal Minister for Labor and Social Affairs, welcomed 300 experts to discuss topics surrounding the future of the workplace. At the same time, the basis of the dialogue was presented: the Green Paper Work 4.0.
Read moreDigitalization of data – technical revolution with impact
The digital change now encompasses nearly all the areas of social life. Internet and social media determine everyday professional and private life. Communication via smartphone and SMS, doing research via PC and tablet, maintaining social contacts via Facebook and Twitter – digitalized data shape social behavior and have revolutionized industry and trade.
As a huge reservoir of information, the Internet is essentially linked to digitalization of data, and computers produce the virtual realities of infinite cyberspace with data. Digitalization of data has made the overall flow of information quicker and more effective. Data stored online help establish skills, competencies and product markets on a global level. Cloud computing provides extensive storage and application resources on the Internet. Special programs manage texts, images, and data. Online shops offer their ranges of products on web portals; retailers and service providers promote their services or sales articles on the Internet.
Read moreAvoiding duplicate content
On the Internet, duplicate content is a problem that arises in many different forms. Web users are often faced with identical content when doing online research. Search engines react to identical content with negative rankings, and website operators are frustrated when Google & Co. suddenly stop listing their offers in the search results.
Duplicate content describes a many-faceted phenomenon that occurs on the Internet when identical or similar content appears on various websites. It can involve similar texts or text modules within the same domain (so-called internal duplicate content) or on various web domains (external duplicate content.) The duplicate content can soon become a make-or-break for the successful operation of websites. Similar texts give Internet users the impression that their online research has been pointlessly misrouted and at the same time, deliberate or non-deliberate duplicate content can have a negative influence on ranking given by relevant search engines.
Read moreOptimal travel texts
When you look out the window and see gray skies, and temperatures have been near zero for weeks on end then you know that the time has come to plan your next vacation. Many people use travel portals before booking their trip, or inform themselves about possible travel destinations in travel blogs. An important part of the pages are descriptions of destinations that provide the reader with background information, practical tips and get him in the mood for a holiday as well as offering good decision guidance.
However, destination texts are just as varied as the destinations. In addition to descriptions of individual countries, their regions or popular cities, local restaurants and trendy bars, shopping facilities and leisure activities as well as tourist attractions, insider tips and descriptions of excursions can be of interest to the reader. Emotional travel reports published in magazines also belong in this category.
Read moreTrends in Content Marketing
