Internationalization of Websites – Translation : Copywriting

24.02.2016

Internationalization of Websites

Globally active companies are frequently confronted with the question of whether it makes sense to create or adapt web content, such as slogans, graphics and texts for individual countries or markets. There is no general answer. Sometimes translating a text into a different language is sufficient, sometimes writing a new text is better.

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Content enrichment for hotel portals via crowdsourcing

25.01.2016

Crowdsourcing for hotel portals

Operators of online shops generally use large amounts of crowd generated content. Product descriptions are the most common form of requested content. Basically every operator needs a website with high quality content for its offers. Either by using the additional information to distinguish themselves from competitors, to reach top positions in search engine rankings and / or to bind visitors and offer them added value. Hotel portals and reservation platforms or the websites of large hotel chains can greatly benefit from crowdsourcing and the creation of high quality content.

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What is crowdsourcing? (part 2/2)

18.01.2016

Crowdsourcing

Types of crowdsourcing

The Crowdsourcing Report 2012 divides crowdsourcing into different categories. These include:
  • Microworking
  • Creative Content Marketplace
  • Open Innovation and Ideas
  • Collective Knowledge
  • Crowdfunding
  • Engagement and Charity

In microworking users are given mini tasks, which cannot be processed by computers. Complex tasks are often divided into small individual jobs that are put back together again at the end of the project. The payment the users receive for these simple tasks, which includes searching for an address or telephone number or tagging content and products, is nominal.

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What is crowdsourcing? (part 1/2)

11.01.2016

Crowdsourcing

The term is composed of the words “crowd” and “outsourcing.” It originally attracted attention in 2006, when the American journalist, Jeff Howe, published his article “The Rise of Crowdsourcing” in “Wired” magazine. Howe ascribes the origins of crowdsourcing to the open-source movement and predicts a radical development with regard to the future production of goods in terms of the manufacturing process, the persons participating as well as the costs involved. The journalist, who, in 2008, also published the book “Crowdsourcing – Why the Power of the Crowd is Driving the Future of Business”, sees crowdsourcing as a process in which a company locates volunteers who are willing to process specific tasks via the Internet. The companies benefit from outsourcing internal tasks to a crowd of outsiders.

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Tips for writing effective sales copy

04.01.2016

tips for writing effective sales copy

There are several factors that come to mind when one considers what online shop operators need to observe in order to be successful. These factors are generally related to the technical, usability, search engine optimization and web design sectors. However, the fact that websites are always an important dialogue-marketing medium and that persuasive sales copy is essential to high conversion is often ignored.

But what characterizes a good sales copy?

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