Many studies have shown: It makes sense to internationalize shops to profit from global price differences and obtain higher profits. Comparing does pay off!
Higher prices can be achieved in foreign countries than on the domestic market for many products – with the same, or even lower, advertising costs..
Whether you plan to offer your products in Sweden, Finland, Norway, the UK, France, or the USA – you will find customers all over the world, as long as the communication is working and appeals to your target group. And you can easily achieve it with the help of our services and our international Crowd. Our Clickworkers live in 130 countries, so they know the local customs, traditions and even the dialect, and can speak to your target group more directly.
The Google search engine algorithm, “Penguin 4.0” update, is due to be released this year. Gary Illyes, the Google Webmaster Trends Analyst, announced this at the beginning of October. Worldwide, Google Penguin was initially introduced in April 2012, and has been updated five times since. The last update, Penguin 3.0, was launched in October 2014.Read more
Text optimization – why bother?
In contrast to offline texts, Web texts address two target groups. One group includes readers who are provided with information and addressed by texts that, for example, describe products in an online shop. The content of these Web texts does not often differ from offline texts, however, users read differently on the Internet: they gather information more quickly and accurately due to the large amount of data on the Internet. The reader glances at the text and scans the information that is important to him. The text is not worth reading unless the desired information is readily available; otherwise the reader clicks to the next text.
The second target group consists of the various search engines that bring the user to the web page in the first place. A text therefore needs to be search engine optimized to achieve top ranking in the search results.
Other countries, other customs…other approach
More than half of the online dealers currently sell their products in foreign countries and many more plan to do so in the future. It makes sense to take full advantage of the geographical boundlessness of the “Internet” and increase marketing opportunities.
In addition to providing attractive offers, dealers who want to present their products all over the world and accommodate international demand must win their customers’ trust. A reliable website, transparent prices and secure payment systems are just a few important international features. However, an essential component to gaining the customers’ trust is to find the “right” address and tone.Read more
An overview of important Google updates
After the mobile update at the end of April, Google carried out its Phantom Update in May 2015. Many domains worldwide noticed that changes had been made to the algorithms; they suffered losses, and Google did not divulge any details. They only disclosed that the update was not connected to the mobile update. Small and medium sized pages were affected – usually editorial pages or advice pages. They had to tolerate a safety loss between 20 and 40 percent whereas brand pages as well as consulting or category references achieved an increase of up to 30 percent. The reason why some domains gained and others lost is open to speculation: insiders suspect that Google rewards pages that offer real added value and unique content.