The new API Explorer

November 7, 2016

Mobile Workforce

For the past eight years we have provided our customers with a service option that enables them to integrate our services via an API into their IT infrastructure and company workflows. Our customers can use the API for example to place new orders, or submit order data and get the results directly back into their system. This service is popular and is being increasingly used. We have now further optimized the API for our customers.

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Define Your Own Crowd with the Building of Teams

October 10, 2016

building crowd teams

In our marketplace you can build any number of Clickworker teams for yourself, which can then either be chosen or excluded during the job creation process.

Usage of Expert Teams
Logically a team of Clickworkers can be put together whose previous work you have been especially pleased with. This allows you to direct the work upcoming jobs specifically to the Clickworkers on your expert team. In this way you can better guide the results and help align them with your expectations.

Usage of Blocklists
On the other hand a team of Clickworkers can be assembled that you wish to exclude from future tasks, and thereby define as a blocklist. This is especially useful when you personally weren’t as pleased with the results, for example their text style, produced by these Clickworkers. But it also makes sense to create a blocklist of Clickworkers for subsequent jobs like online surveys, to prevent the same workers from taking part in the survey again.

In the following, we explain step by step to you how the building of teams works.

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Typical Mistakes in Content Marketing

September 26, 2016

Content Marketing

Content Marketing is becoming more and more popular with businesses and organizations. They want to convince customers about the quality of their services with valuable content and exciting information. But to be successful with content marketing you should absolutely avoid certain common mistakes.

In the modern media world content marketing represents a popular strategy to enter into a productive communication process with customers. With selective information and valuable know-how on websites, blogs and social media, companies attempt to excite users indirectly about their services, to convey a positive image about their business or brand by delivering professional knowledge, and so bind customers to themselves long-term. More and more often they use content marketing to increase their name recognition and achieve more “traffic” (number of visitors to their website) and a better search engine ranking. However to ensure that the content marketing actually generates the desired effect and favorably boosts the conversion rate, it is imperative to avoid some commonly made mistakes.

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clickworker Survey Service – New Features and Integrated Survey Tool

September 12, 2016

Survey Tool

At the beginning of the year we developed a new self-service “Surveys” offering for you. Since then we have received a lot of positive responses, and are pleased with the high usage rate of the service. We also received some customer requests regarding an even faster, as well as more individual execution of your surveys. We took these to heart and now, together with some ideas of our own, have implemented an advanced version of the “Surveys” service.

Beginning immediately you can …

 

  • Create your online survey with us and obtain Clickworkers as participants.
    For this purpose a survey tool integrated into the job process is at your disposal.
    A survey can be comfortably created per drag and drop with the survey tool.
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  • Determine your target group/survey participants not only based on age, gender and country for each assignment, but instead set a predefined team as the participant group.
    The teams can be individually defined and named in your customer account under the menu option “Teams”.
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  • Create a block list with participants who should not take part in your online survey.
    This function can be very helpful especially if you have already commissioned and completed a survey, and want to prevent the same Clickworkers from taking part in the new survey.
With the new possibility ’to create the online survey directly with us’, three survey service options are now available for you and can be choosed in the order form.

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Placing SEO Meta Tags Correctly – A Guide

August 29, 2016

SEO Meta Tags

Good search engine optimization is essential for successful Internet portals and online shops. The thorough and skillful placement of SEO meta tags belongs to the technical know-how with which favorable ranking results can be achieved.

Unique content and an attractive layout carry a lot of weight if you want to steer user interest and search engines towards an Internet site. However to be successful in search engine rankings, it is also necessary to heed a few technical rules. Besides varied linking, descriptive URLs and appropriate keywords, so-called meta tags play a paramount roll in search engine optimization (SEO). SEO meta tags constitute the non-visible elements in the online presentation, which deliver valuable information about the website to search engines and search robots (web crawlers). This metadata is deposited as structured code in the “head” area of the HTML source text and follows the structure: <meta name=”name of meta tags” content=”value of meta tags”>.

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