Cognitive Ease: How to Use the Lethargy of our Brains

The human brain is lazy by nature. It loves the familiar and shuns any exertion. But that is nothing negative because the brain conserves energy this way, and allows you to develop strategies on how to optimize communication with your customers on websites, social media platforms or newsletters to raise conversion rates.

German Packaging Law 2019 – new obligations for online retailers in Germany

If you want to send goods, then you have to package them first. As a result, end-consumers have to deal with a lot of packaging waste. The objective of the new Packaging Law is to reduce waste and promote recycling and re-use of packaging materials. This requires a solid database and the registration of all packaging manufacturers involved. It also creates new obligations for online retailers. How much more effort does this entail for e-commerce? The law has mainly established new registration obligations – and a newly created Central Packaging Registry.

Social Media Marketing – A Look at the Future

The web is constantly changing. This is especially true for social media. What was new just yesterday is already old today. Innovative algorithms and changing user habits set new trends, and these offer opportunities for social media marketing. What developments will the future bring? We’ll take a look into our crystal ball, based on current trends.

Online marketing – what you can achieve with video marketing

An increasing number of people have discovered video marketing as a means of connecting with consumers. Videos cannot be ignored if you want to attract a lot of attention and increase your Internet presence, as well as expand your online marketing. Videos offer many benefits compared to text and image based web content. It is much easier and quicker to explain complex processes with moving images. Videos present news and information in an exciting manner, and are more likely to appeal to the target group. Moving images get significantly more attention than texts, images or graphic works.

If you want to use videos in your online marketing you must first examine various factors. These include the medium as such, the different techniques, the target group, the right timing as well as the different platforms. Every company must find the platforms and channels that are best suited to its own self-produced video content. In addition, every company must be aware of what kind of video content is suited to its own targets and the respective corporate philosophy. Bright colors, loud music and quick cuts are not the right choice for every company.

What is the Value for Your Customer? – Defining and Demonstrating Customer Benefit

You have developed a new product or added one to your assortment, but customers just are not clamoring for it? Even though you have diligently described all its functions and characteristics, it simply is not selling? We will show you how to find arguments to convince your customers.