Customer Insight Marketing: new insights for new sales strategies

28.01.2021

Customer Insight Marketing

A smart company prioritizes the needs of its customers. But superficial information is not enough to gain as much knowledge about the customer as possible. Customer insight marketing is the interface between consumer interests and the potential of a brand. When used consistently, customer insight marketing gets the most out of a product — because it recognizes previously undiscovered consumer wishes and motivations and is able to predict consumer behavior with pinpoint accuracy.

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Content marketing for banks – the best content strategies

19.01.2021

Content strategies

Today’s bank customers are well informed. They know how important their personal data is for their financial institution. And that also includes finance related activities. As a rule, customers are willing to disclose this data, but in return they expect personalized, simple, and value-enhancing digital services. An intelligent content strategy is therefore a must for any bank that wants to endure in the market and achieve good positions.

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Online face recognition: Face recognition with the help of AI

13.01.2021

Online face recognition

Identifying a face in images and videos is a standard task for artificial intelligence systems. Algorithms for online face recognition are trained based on millions of images obtained from the Internet and achieve increasingly reliable results. This not only applies to the assignment of image data to a specific person, but also to facial mood recognition and other relevant information for a wide range of applications.

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Seven SEO trends that will be important in 2021

05.01.2021

SEO trends

2021 will be an interesting year from a SEO point of view. Google, for example, will be introducing Core Web Vitals as ranking factors and the importance of videos will continue to grow. These are the 7 key trends.

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Writing copy for social media: What does really count?

07.12.2020

writinge copy for social media

Regular social media posts are an essential part of marketing. And since everyone does it, it is difficult to stand out from the crowd. So how do you write articles for Twitter, Facebook, etc. that are not only eye-catching but also have the desired effect? Seven tips for good texts on social media forums.

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