Google Shopping – What is it and how does it work?

21.08.2018

Google Shopping

Everyone has heard of Google Shopping. Anyone who googles a specific product sees the conspicuous little boxes with images, prices and vendors of this very product, similar to an online shop, next to or above the regular search results list. However Google Shopping itself is not an online shop, but an advertising opportunity provided by the market-dominating search engine. And it goes without saying that ambitious shop owners take advantage of this offering to achieve higher click rates.

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Redirects and SEO

07.08.2018

Redirects

A redirect is used to move an Internet address to a different URL. The technical implementation is usually quite straightforward. However, one ought to keep certain details in mind to maintain better rankings with Google & co. and to avoid losing users. This is because redirects are also relevant for search engine optimization.

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Content from a SEO perspective: The 7-point checklist

25.07.2018

Content

Search engine optimization of content is the decisive factor for digital attention and business success on the Internet. How is search engine friendly content created? What SEO criteria are especially important here? And, how can existing content be optimized for Google? This checklist explains how to best examine the seven most important SEO aspects for content.

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Local SEO – 12 Tips for Regional Search Engine Optimization of Your Business

17.07.2018

Local SEO

Whether you have a butcher shop, hair salon or restaurant, they all need one thing: customers. Whereas people used to just ask around for the best Italian place, today they search for it on Google. For that reason it’s extremely important for regional businesses to rank highly on the search engine. In today’s post we’ll give you a few valuable tips for bringing your website up to par for Google.

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HTTPS: How urgent is the transition?

10.07.2018

https

“This site is not secure” – Internet users will get this error message more frequently in the future. With the release of “Chrome 68”, the popular Google browser will point out the alleged vulnerability of websites that are not accessible via HTTPS. How dangerous is this innovation for websites that continue to use the usual HTTP? How urgent is a transition to HTTPS with regard to SEO aspects? And how does adaptation work? The amount of effort involved is reasonable – and it pays off.

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