Store optimization is actually a matter of course. If you want to secure or improve your sales in the face of growing competition in eCommerce, you will have to make regular improvements. But how can you best adjust your shop’s performance? The following are 7 tips for increasing online sales.Read more
Artificial intelligence for marketing? Bring it on. AI makes processes possible that were unthinkable just a short time ago. Consistent digitization with machine learning ensures more sales with modest effort — but only with intelligent data preparation. Find out how to make your data fit for AI here.Read more
Today, thanks to technological advances, many disadvantaged and disabled individuals are able to use technology to make their lives easier and more livable. One promising area is speech recognition. This technology is at the heart of personal voice assistants like Siri, Amazon Echo, and Google, that we’ve become accustomed to using either on our smartphones or through a smart speaker in our home.Read more
As a general rule, freelancers who have their own website get more jobs. The reason for this is simply that potential employers can get an idea of the services available, without much effort or the need for follow-up questions, and when interested can easily make contact.
Freelancers rely on always being able to find new projects and jobs to survive self-employment. To facilitate this, it’s initially important to be able to be found, demonstrate presence and in some way advertise yourself. Because freelancers today receive many or even most of their assignments via the internet, a website for a freelancer is more than a chance to just present yourself. It is the best business card you can create.Read more
Acquiring new customers is expensive — this is why nurturing existing customers and investing sufficient resources in customer loyalty is all the more important. This can be achieved in many ways — from tried-and-tested discount and cashback promotions to the use of innovative technologies such as artificial intelligence.Read more