Cognitive Computing – Hype or Progress?

19.02.2020

Cognitive Computing

First, there was artificial intelligence, then the terms machine learning and deep learning followed. And now there is cognitive computing. What’s so special about this new concept? Is it just a new buzzword from the IT scene that can be exploited for marketing purposes? Or is it a new approach that brings machines one step closer to human thinking?

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What is AI really capable of? Dispelling Eight Myths about Artificial Intelligence

12.02.2020

Myths Artificial Intelligence

The world of fairy tales should be a matter of movies and books, but when it comes to artificial intelligence, dubious “AI” companies and ill-informed bloggers become veritable fabulists. The truth is that AI will change the working world, but many statements about artificial intelligence definitely belong in the realm of myths and fairy tales.

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Mystery Shopping: definition, process, strengths and weaknesses

23.01.2020

Mystery Shopping

Mystery Shopping – Definition

The term Mystery Shopping describes a method of testing the quality of services in which previously trained persons act as normal customers. These “normal customers” then evaluate the quality of the experienced service based on defined criteria. Testers can be amateurs in the field of services, but also experts. As a rule, test buyers are placed by agencies specializing in this field. Less often, the company management itself selects test customers to evaluate the services.

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Is Google Misogynistic?

14.01.2020

Google Search

Is Google misogynistic? The ranking for certain keywords certainly provides grounds for this suspicion. However, the phenomenon of unequal treatment isn’t really the fault of the algorithms but is a fundamental problem with the German language. And those who want to can ensure for themselves that the results list is free from discrimination.

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Who does it best? SEO Competition Analysis

13.12.2019

SEO Competition Analysis

Competitive analysis is self-evident in marketing. The more important search engine optimization becomes, the more decisive the question which SEO strategies the competition uses. This way the website operator does not miss any new developments and keeps up with his competitors. But what does SEO competition analysis look like in practice?

Those who do not know what to do next simply copy. It worked in school, but can it work with SEO? Why does one’s own page have a poor ranking, while the web presence of the competition for the relevant keywords is at the top of Google’s list? Bold copying is much riskier on the Internet than at school. This is because Google punishes duplicate content with the highest penalty: the drop to the bottom ranking sites. And in addition – in contrast to school – you can be 100 percent sure that Google will catch you. But there are also other ways to learn from your competitors: with intelligent SEO competition analysis.

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