Word has spread that opinion polls on the street or by phone are not exactly popular with the people they address. The Internet offers far more and better possibilities. But how do online surveys fare in practice? Where do we stand in terms of data quality, feedback and feasibility? What are the advantages and disadvantages of online surveys? A brief overview.Read more
When you’re focusing on making your website top-notch, you’ll want to ensure that it’s optimized to attract your ideal audience. This will consist of the people you’re trying to sell your products or services to.
You’ll want to consider every aspect of your typical customer’s journey, from how they usually come across your business, to what they’re likely to be looking for on your website. This will help you to get a better idea of how you can grab the attention of the most relevant people, and then hold their hand through the process of making a purchase.
In this article, I’m going to outline some of my top tips for ensuring that your website is going to attract your target customers. Read on to find out more.Read more
If you’re in the process of setting up your own business – whether online or a brick-and-mortar store – your first hurdle is to make yourself visible. The wealth of information available on the web, as well the numerous advertisements users are confronted with on a daily basis, make it difficult for a business to remain in the customers’ memory. If you want to become visible, you need to plan and carefully carry out the appropriate measures. Here are some ideas that can help even a small and new business to generate visibility:Read more
Many people dream of being their own boss. But just as many are afraid of putting this plan into practice. It goes without saying that the leap into self-employment brings its own set of hurdles. However, in many cases these concerns are unfounded, because you can take advantage of support in many forms nowadays. These include, for example, funding or online platforms that simplify customer acquisition, to name just two of many options. Artificial Intelligence, or AI for short, also plays an increasingly important role.Read more
Walking into many houses around the world, you’re likely to find one or perhaps more ubiquitous little speakers, scattered around. For the residents of these homes, these devices have become a key part of their lives, sharing details about meetings, travel plans, grocery lists and even weather reports. We’ve come to depend on them to help simplify our lives and entertain us.Read more