Successfully Planning a Content Marketing Campaign

July 29, 2021

Planning a Content Marketing Campaign

Classical advertising is out, content marketing is in. Content that is perfectly aligned to your target audience attracts large numbers of visitors to your site and provides valuable leads. Guaranteed sales? Well, it’s not quite that easy. Content marketing campaigns must be meticulously planned.

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How Does Face Detection Work?

July 21, 2021

Face Detection

Face detection technology has come a long way over the past few years. From unlocking your iPhone by scanning your face to automatically tagging photographs, most of us have encountered and benefited from it (in one way or another).

However, there’s a lot more we can do with technology than just recognizing faces. For example, it is now a tool used in marketing to help improve sales and customer experiences. Or you can use this technology in offices to mark employee attendance or provide access to secure areas automatically..

But before we get ahead of ourselves, let’s define it.

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Front-end testing of websites

July 15, 2021

Front-end-testing

Not everyone who is active on the Internet is proficient in programming. And yet the codes hidden in the background are what makes websites work — if something goes wrong, programming errors have to be analyzed. Test programs with a graphical interface are designed to remedy this very problem.

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The development of face recognition technology and the role of adequate training data

July 8, 2021

face recognition technology + training data

Face recognition is a technology that is used to identify people by their faces and is a type of biometric software. It is often used in security settings, but also has other uses such as in social media and photo tagging.

In order for AI to be able to recognize a person by their face, it needs to be presented with enough training data, or data that shows the AI how to recognize people by their faces. The training data needs to be accurate, and it must be large enough to provide a large variety of examples.

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Speech Recognition Technology and Its Applications in Sales

June 21, 2021
Speech Recognition Technology + Sales Speech Recognition Technology + Sales

Voice commerce has arrived. Today, retailers can sell products by designing experiences that leverage speech recognition technology and its capabilities.

According to Meticulous Research, wthe speech recognition market is forecasted to be worth approximately $26.79 billion by 2025 (growing at a CAGR of 17.2%). The number of voice assistants used around the world is also expected to reach a whopping 8.4 billion by 2024.

As such, speech recognition technology, like the dotcom boom, is well-placed to create a new avenue for sales teams around the planet. But before we get ahead of ourselves, let’s first define it.

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