A Snapshot of AI, Machine Learning, and Deep Learning

03.07.2018

Machine Learning

Real-world examples, prominent use cases, and AI’s (artificial intelligence) potential

The industrialized world is full of machines that outdo humans in strength and speed. Cranes lift steel beams to towering heights, car engines send passengers flying down the road at impossible speeds, and tree shredders pulverize entire pine trunks in a snap. Such inventions replicate and vastly outperform humans at tasks requiring physical exertion. They possess “artificial brawn”.

What then is artificial intelligence?

At a first pass, we can think of AI as a machine (i.e., a computer) replicating human cognitive tasks. A calculator, for example, embodies basic AI to do a job for which humans must use their brains: math.

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Deliberately Direct Your User’s Gaze: 11 Design Tips for Your Website

19.06.2018

Direct your User’s Gaze

Your website is set, it looks good and contains great content, but for some reason visitors still leave it quickly? Among other things that could be due to unfavorable placement of text and images, or the lack of eye-catching design elements. We’ll reveal what you can do to attract your visitor’s eye and direct it systematically.

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Image annotation and artificial intelligence

12.06.2018

Image annotation

Everyone has heard something about artificial intelligence. However, the term image annotation is less common. Image annotation describes the classification of information that is of relevance to an image. Recognizing the content of images is an important factor for many automatized processes. In order for machines to capture the meaning and individual components of images, artificial intelligence is required, in which a human-like analysis of images is simulated. To achieve this, countless training data in terms of human input are required.

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11 Types of Website Content

04.06.2018

Website Content

No matter the purpose of your website, there is one thing it absolutely needs: content. There is a wide variety of content types, and we would like to briefly introduce the 11 most important ones.

In general content can be classified as passive or interactive. The types of passive content can be distinguished based on their subject matter. With interactive content the difference depends on the form of presentation. Sounds complicated? It is not. Just keep reading and everything will open up. Guaranteed!

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The alt attribute – for SEO and accessibility

17.05.2018

alt attribute

The alt attribute is used to more specifically describe the content of a graphic image on a website. It consists of only a few text characters, but their significance is often underestimated. The purpose of the alt attribute is not only to ensure accessibility; it is also an important SEO factor.

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