Amazon search has outstripped Google when it comes to product search. Customer reviews and other information regarding the article requested are mainly searched for on Amazon. And anyone who wants to sell on the Internet cannot ignore Amazon.
- 55 percent of the consumers search for products on Amazon instead of Google.1
- Nine out of ten consumers check for products on Amazon even if they intend to purchase it on a different website.2
- 58 percent of the consumers turn their backs on online shops if they have had bad customer experiences there and will turn to Amazon instead.3
With over 488 million products (US market)4 the findability of one’s own items on Amazon is essential. Who wants to have items listed on page 25? This is why we have put together ten tips to help you improve your product ranking on Amazon.
Do you have to pay to be found?
The abbreviations SEO and SEA come up frequently in search engine marketing, also known as SEM. SEA stands for paid and SEO stands for organic serach results. However, what exactly do the abbreviations stand for? What are the respective advantages and disadvantages? Do you always have to pay to be found by Google and Co.? The following will provide a few answers to these questions.
Landing pages are one of the most important instruments of online marketing campaigns. The nice thing about them is: they can be created easily. For this you just need one of the many homepage builders or a good graphic program. But one look at different landing pages will demonstrate that the same mistakes are made over and over again. Find out now what those are, how to do it better and what is truly important when it comes to landing pages.
Do you want to create a new website? Redesign an old homepage? To be successful on Google, Bing and on other search engines, one thing is indispensable: the right keywords. We will show you which keyword types there are, how to find the right keywords, and how to search them.
1. The three keyword types
A) Navigation keyword
These keywords are entered by the user into a search engine to find a domain or a specific sub-page of the domain. In the simplest case, he/she enters the domain name into the search engine, e.g., “ebay.de”. This approach may seem ridiculous to an expert; in the language of young people, even the term “googler” is used. However, in fact, many Internet users do not know what an address bar is, or that they can also write the domain name directly there.
Not at all, because the user already knows which website he/she wants.
There are only a few weeks left until New Year. Reason enough for a blogger like me with a fondness for online marketing to pull out my crystal ball and take a peek at the future. I was able to discern ten online marketing trends, a few of which surprised even me.
1. Influencers are becoming increasingly important
Influencers won’t make you sick, but their opinions are contagious. Just like in real life there are people on the internet who have a strong influence on the opinions formed by large groups. They can be bloggers, Youtubers or other social media stars. If a product, webpage, service provider or something similar is recommended by these people, their followers will do more than just give it a cursory glance. The advantage influencers have is that they are considered credible. Unlike with classic advertising, their opinion is trusted. This comes from a study by the Territory Webguerillas agency from the summer of this year.
If you want to be successful with online marketing in 2017, you should cooperate with bloggers, YouTubers, etc. and win them over with your products and services.