How Product Data makes the difference in E-Commerce

May 5, 2022

Product Data

What used to be oil is now data. More and better product information provides the basis for commercial success – especially in e-commerce. It’s all about using intelligently prepared data to attract customers to your own website, offer them a unique shopping experience, and ultimately bring them to conversion. Solid, consistent and up-to-date product information is the basis for this.

Read more

The Use of Artificial Intelligence in Google Search Engine Algorithms

March 1, 2022

Artificial Intelligence in Google Search Algorithms

The search engine giant Google has always been focused on understanding and responding to its users’ needs. Over the past few years, we have witnessed countless changes in Google’s algorithm, and it’s always been something important to industries.

However, while most of Google’s algorithms changes weren’t earth-shattering, this current evolution just might be it. The introduction of its latest Artificial Intelligence (AI) algorithm called MUM is something we haven’t seen before.

Read more

Stemming, Stop Words and SEO

February 22, 2022

Stemming, Stop Words and SEO

House or houses, the house or just house – how do these small differences affect SEO? Stemming and stop words have been a controversial topic for search engine optimization for years. Is it worth paying attention to these nuances? Or are inflections, prepositions and articles irrelevant for a successful ranking on Google?

Read more

SEO keywords: dead or alive?

January 20, 2022

Keywords SEO

Content, search intent, user experience, differentiated user signals, and artificial intelligence (AI) — Google’s ranking criteria are becoming increasingly complex. So where does that leave keywords? Have the keywords in the text outlived their usefulness as ranking factors? The relevance of keywords for search engine optimization has changed. Online copywriters are now facing new challenges.

Read more

The new Google search: MUM

December 10, 2021

Google MUM

MUM — these three letters stand for Multitask Unified Model. MUM is the new Google algorithm for capturing search queries. What is it all about? What is changing in Google search? And what impact will MUM have on search engine optimization and online marketing?

Read more