Creating content, but with the right purpose

03.04.2019

creating content

Content is the magical word in achieving top rankings on Google, Bing and other search engines. But how can you go about acquiring content that actually produces results there? How can you reach the links and shared content on Facebook, Twitter and other blogs?

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Seven tips against content marketing burnout

27.03.2019

content marketing

Content marketing can also suffer from burnout. This generally happens when structures and content do not yield anything new. Even the best content becomes dull when it isn’t spiced up at some point.
What can you do about it? In order to guard against counterproductive burnout, we have compiled a few tips to freshen up your own content marketing.

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What Should We Write About in Our Blog? 25 Ideas for Text Content

19.02.2019

text content

Are you familiar with this problem? At first you start writing your blog with a lot of zeal. But after a few months you run out of ideas. It seems like everything has already been written about. We’ll show you 25 ways to consistently generate new copy content without repeating yourself.

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Seven tips for your website relaunch

18.12.2018

Website Relaunch

There comes a time when your website needs a fresh coat of paint, a new structure and new content. But what does it take to make your relaunch successful? Above all, consistent planning. Simply proceed one step at a time.

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Cognitive Ease: How to Use the Lethargy of our Brains

29.11.2018

Cognitive Ease

The human brain is lazy by nature. It loves the familiar and shuns any exertion. But that is nothing negative because the brain conserves energy this way, and allows you to develop strategies on how to optimize communication with your customers on websites, social media platforms or newsletters to raise conversion rates.

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