The Top Spot Guaranteed – Placement as a Featured Snippet on Google

06.09.2017
Featured Snippet

Is the Featured Snippet the Holy Grail of search engine optimization? After all it earns a website placement above the first organic hit. So for that reason, we’re going to take a closer look at the Featured Snippet today. What is it exactly? How does it work? And how can you also find this Holy Grail?

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The best tips for data enhancement and data validation for your online business – Part 2/2

23.08.2017

data validation

B) Enhancement and validation of product data

Correct and comprehensive product data are often decisive when it comes to making or not making a purchase. They improve your customers’ shopping experience, generate more sales and fewer forwarding returns due to ambiguous or missing product information.
Properly used, comprehensive product data can also significantly increase that your online shop will be found easily on Google and other sites. Correct and detailed product data are also essential for operators of Amazon or Ebay shops.

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The best tips for data enhancement and data validation for your online business – Part 1/2

16.08.2017

Datenanreicherung

Internet business needs data in the same way a baker needs flour. Companies working successfully on the Internet appreciate well-structured and comprehensive customer data. These include contact data as well as information about hobbies, preferences, profession, purchase behavior, etc. Detailed and correct product data are also essential to online shops.

Whether customer or product data, the following always applies: The more, the better. However, people want to keep their data private. Product data are not always as available as they ought to be. This post will show you how you can nevertheless obtain usable data sets.

In Part A, we are looking at the data enhancement and data validation of customers and prospective customers information. In Part B, we focus on the product data. In Part C, we briefly explain how to proceed with further types of data.

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Google Voice Search: How to Master the New SEO Challenge

23.05.2017

voice search

In 2016, already 20 percent of all Google search queries in the USA were of a verbal nature. In the meantime the number has probably risen significantly, and not just in the USA. This presents new challenges to website operators. Spoken search queries are namely distinctly different than written ones, and Google reacts differently to them. Which SEO demands speech search involves and how you can react to them, we’ll reveal to you here.

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Why Your Google Ranking is only a Partial Measure of Success for your SEO Campaign

08.05.2017

Google Ranking

The closer to the top a webpage is listed, the more successful the SEO campaign appears. If however you investigate a little more thoroughly, it quickly becomes apparent: the Google ranking is only a qualified factor for judging success. Why? Stated simply: Google’s ways are inscrutable. That means even an ideally optimized website can rank more poorly than another. We’ll tell you the most important factors that influence Google ranking, independent of the quality of your search engine optimization. In addition we’ll share with you which factors allow a more exact measure of success for your SEO campaign.

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