Content marketing for banks – the best content strategies
Today’s bank customers are well informed. They know how important their personal data is for their financial institution. And that also includes finance related activities. As a rule, customers are willing to disclose this data, but in return they expect personalized, simple, and value-enhancing digital services. An intelligent content strategy is therefore a must for any bank that wants to endure in the market and achieve good positions.
Read moreSeven SEO trends that will be important in 2021
2021 will be an interesting year from a SEO point of view. Google, for example, will be introducing Core Web Vitals as ranking factors and the importance of videos will continue to grow. These are the 7 key trends.
Read moreWriting copy for social media: What does really count?
Regular social media posts are an essential part of marketing. And since everyone does it, it is difficult to stand out from the crowd. So how do you write articles for Twitter, Facebook, etc. that are not only eye-catching but also have the desired effect? Seven tips for good texts on social media forums.
Read moreWhich Google ranking factors really count?
Content, keywords, page speed, backlinks, meta tags and much more – the number of supposed factors for placement on Google is large. But which ranking criteria really count? A new study by Backlinko brings some light into the darkness. After all, the study is based on 11.8 million search queries. It confirms what is already known, but it also offers surprises.
Read moreIs Google Misogynistic?
Is Google misogynistic? The ranking for certain keywords certainly provides grounds for this suspicion. However, the phenomenon of unequal treatment isn’t really the fault of the algorithms but is a fundamental problem with the German language. And those who want to can ensure for themselves that the results list is free from discrimination.
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