The best tips for data enhancement and data validation for your online business – Part 1/2

August 16, 2017

Datenanreicherung

Internet business needs data in the same way a baker needs flour. Companies working successfully on the Internet appreciate well-structured and comprehensive customer data. These include contact data as well as information about hobbies, preferences, profession, purchase behavior, etc. Detailed and correct product data are also essential to online shops.

Whether customer or product data, the following always applies: The more, the better. However, people want to keep their data private. Product data are not always as available as they ought to be. This post will show you how you can nevertheless obtain usable data sets.

In Part A, we are looking at the data enhancement and data validation of customers and prospective customers information. In Part B, we focus on the product data. In Part C, we briefly explain how to proceed with further types of data.

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Google Voice Search: How to Master the New SEO Challenge

May 23, 2017

voice search

In 2016, already 20 percent of all Google search queries in the USA were of a verbal nature. In the meantime the number has probably risen significantly, and not just in the USA. This presents new challenges to website operators. Spoken search queries are namely distinctly different than written ones, and Google reacts differently to them. Which SEO demands speech search involves and how you can react to them, we’ll reveal to you here.

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Why Your Google Ranking is only a Partial Measure of Success for your SEO Campaign

May 8, 2017

Google Ranking

The closer to the top a webpage is listed, the more successful the SEO campaign appears. If however you investigate a little more thoroughly, it quickly becomes apparent: the Google ranking is only a qualified factor for judging success. Why? Stated simply: Google’s ways are inscrutable. That means even an ideally optimized website can rank more poorly than another. We’ll tell you the most important factors that influence Google ranking, independent of the quality of your search engine optimization. In addition we’ll share with you which factors allow a more exact measure of success for your SEO campaign.

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Twelve great SEO plugins for your WordPress

April 20, 2017

SEO- plugins

WordPress is no longer a pure CMS blog. With the Content Management System news pages, shops, landing pages and much, much more can be generated. It is easy to use, very flexible and with very little training time even beginners can create their own web pages. In order to expand the functionality of the CMS, nearly 50,000 plugins are available in the WordPress database. We will now tell you which tools you can use to optimize your page for the search engine.

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Paid search results versus organic search results

February 15, 2017

organic search results

Do you have to pay to be found?

The abbreviations SEO and SEA come up frequently in search engine marketing, also known as SEM. SEA stands for paid and SEO stands for organic serach results. However, what exactly do the abbreviations stand for? What are the respective advantages and disadvantages? Do you always have to pay to be found by Google and Co.? The following will provide a few answers to these questions.

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