Globally active companies are frequently confronted with the question of whether it makes sense to create or adapt web content, such as slogans, graphics and texts for individual countries or markets. There is no general answer. Sometimes translating a text into a different language is sufficient, sometimes writing a new text is better.
It takes more than having a range of good products in your online shop to participate in the online trade boom and secure yourself a large slice of the cake. The basic requirement and the first step to success in online trade is the fast and simple traceability of your products, both in the popular search method, “Googling it”, as well as via the internal search function provided by your shop.
The second step is obviously providing customers with sufficient information about the product to ensure that they can make a purchase decision with a feeling of confidence. This means that the relevant product information must be clearly structured and include detailed illustrations of the products being offered on your site as well as convincing product descriptions.
Corporate Blog – For marketing experts, blogs have been the focal point of communication with their target groups for quite some time. In the meantime, a growing number of companies fall back on this method of communication. There is work involved in a blog but the effort is worthwhile. The website obtains new, unique content, that can also make potential customers aware of a company, for example through publicity in social networks, including Facebook or Twitter. Correctly used and with suitable topics, blogs can help companies present themselves in a better light. It makes a company look more authentic, sincere and transparent than an advertisement ever could.
The Google search engine algorithm, “Penguin 4.0” update, is due to be released this year. Gary Illyes, the Google Webmaster Trends Analyst, announced this at the beginning of October. Worldwide, Google Penguin was initially introduced in April 2012, and has been updated five times since. The last update, Penguin 3.0, was launched in October 2014.