The Penguin-Update 4.0 is coming

October 30, 2015

SEO Google Penguin

The Google search engine algorithm, “Penguin 4.0” update, is due to be released this year. Gary Illyes, the Google Webmaster Trends Analyst, announced this at the beginning of October. Worldwide, Google Penguin was initially introduced in April 2012, and has been updated five times since. The last update, Penguin 3.0, was launched in October 2014.

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Text optimization for the Web

October 12, 2015

tEO content services

Text optimization – why bother?

In contrast to offline texts, Web texts address two target groups. One group includes readers who are provided with information and addressed by texts that, for example, describe products in an online store. The content of these Web texts does not often differ from offline texts, however, users read differently on the Internet: they gather information more quickly and accurately due to the large amount of data on the Internet. The reader glances at the text and scans the information that is important to him. The text is not worth reading unless the desired information is readily available; otherwise the reader clicks to the next text.

The second target group consists of the various search engines that bring the user to the web page in the first place. A text therefore needs to be search engine optimized to achieve top ranking in the search results.

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Relevance of product categorization and tagging for online shops

August 10, 2015

product categorization and product tagging

To successfully operate an online shop you have to observe certain things. Among others, the shop and the content need to be updated at regulars intervals. This includes product descriptions as well as pictures of the products. However, many operators forget to categorize and tag their products.

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