Stemming, Stop Words and SEO

February 22, 2022

Stemming, Stop Words and SEO

House or houses, the house or just house – how do these small differences affect SEO? Stemming and stop words have been a controversial topic for search engine optimization for years. Is it worth paying attention to these nuances? Or are inflections, prepositions and articles irrelevant for a successful ranking on Google?

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SEO keywords: dead or alive?

January 20, 2022

Keywords SEO

Content, search intent, user experience, differentiated user signals, and artificial intelligence (AI) — Google’s ranking criteria are becoming increasingly complex. So where does that leave keywords? Have the keywords in the text outlived their usefulness as ranking factors? The relevance of keywords for search engine optimization has changed. Online copywriters are now facing new challenges.

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The new Google search: MUM

December 10, 2021

Google MUM

MUM — these three letters stand for Multitask Unified Model. MUM is the new Google algorithm for capturing search queries. What is it all about? What is changing in Google search? And what impact will MUM have on search engine optimization and online marketing?

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5 ways you can improve your SEO by boosting your site’s E-A-T

August 11, 2021

E-A-T

Search engine optimization (SEO) is a marketing strategy that helps you improve your website’s visibility and rankings on relevant search engine results pages. It’s a very important aspect of marketing that can help you reach your target audience and drive more traffic to your website.

One of the ways you can improve your site’s SEO is by enhancing its E-A-T and, in this article, we will look at how to do that.

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How search results exactly match the search intention of the user

June 8, 2021

search intention

Have you ever wondered how search engines work? There are literally billions of web pages available online with millions more being created every year. Search engines do not only help you find a particular site, they also help find content and information within that site.

Consider the fact that search results need to work within a website also helping you find the specific “widget” you’re looking for so that you can make your purchase.

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