HTTPS: How urgent is the transition?

10.07.2018

https

“This site is not secure” – Internet users will get this error message more frequently in the future. With the release of “Chrome 68”, the popular Google browser will point out the alleged vulnerability of websites that are not accessible via HTTPS. How dangerous is this innovation for websites that continue to use the usual HTTP? How urgent is a transition to HTTPS with regard to SEO aspects? And how does adaptation work? The amount of effort involved is reasonable – and it pays off.

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The alt attribute – for SEO and accessibility

17.05.2018

alt attribute

The alt attribute is used to more specifically describe the content of a graphic image on a website. It consists of only a few text characters, but their significance is often underestimated. The purpose of the alt attribute is not only to ensure accessibility; it is also an important SEO factor.

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Rich Snippets – improved ranking with more data

31.01.2018

Rich Snippets

This blog post covers the topic of Rich Snippets. Find out what Rich Snippets are, how to create them and how to use them to improve your ranking. We will also introduce Rich Cards, which are closely related.

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Eleven online marketing resolutions for the New Year

22.12.2017

Online Marketing Resolutions

2018 will bring major changes to many areas of online marketing. We have put together a selection of eleven online marketing resolutions to keep your business up to the mark in the New Year.

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11 Tips on how to win more readers with your blog articles

19.10.2017

Blog articles

Blogs are convenient. They bind customers, attract interested parties and help achieve better rankings with Google and co. Moreover, excellent blog articles ensure your reputation as an expert. This in turn leads to more customer trust and customer loyalty. But what can you do if your blog articles are not being read? We will explain how to draft blog articles to make sure that they are read.

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