The best tips for data enhancement and data validation for your online business – Part 1/2

16.08.2017

Datenanreicherung

Internet business needs data in the same way a baker needs flour. Companies working successfully on the Internet appreciate well-structured and comprehensive customer data. These include contact data as well as information about hobbies, preferences, profession, purchase behavior, etc. Detailed and correct product data are also essential to online shops.

Whether customer or product data, the following always applies: The more, the better. However, people want to keep their data private. Product data are not always as available as they ought to be. This post will show you how you can nevertheless obtain usable data sets.

In Part A, we are looking at the data enhancement and data validation of customers and prospective customers information. In Part B, we focus on the product data. In Part C, we briefly explain how to proceed with further types of data.

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Google Voice Search: How to Master the New SEO Challenge

23.05.2017

voice search

In 2016, already 20 percent of all Google search queries in the USA were of a verbal nature. In the meantime the number has probably risen significantly, and not just in the USA. This presents new challenges to website operators. Spoken search queries are namely distinctly different than written ones, and Google reacts differently to them. Which SEO demands speech search involves and how you can react to them, we’ll reveal to you here.

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Why Your Google Ranking is only a Partial Measure of Success for your SEO Campaign

08.05.2017

Google Ranking

The closer to the top a webpage is listed, the more successful the SEO campaign appears. If however you investigate a little more thoroughly, it quickly becomes apparent: the Google ranking is only a qualified factor for judging success. Why? Stated simply: Google’s ways are inscrutable. That means even an ideally optimized website can rank more poorly than another. We’ll tell you the most important factors that influence Google ranking, independent of the quality of your search engine optimization. In addition we’ll share with you which factors allow a more exact measure of success for your SEO campaign.

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Twelve great SEO plugins for your WordPress

20.04.2017

SEO- plugins

WordPress is no longer a pure CMS blog. With the Content Management System news pages, shops, landing pages and much, much more can be generated. It is easy to use, very flexible and with very little training time even beginners can create their own web pages. In order to expand the functionality of the CMS, nearly 50,000 plugins are available in the WordPress database. We will now tell you which tools you can use to optimize your page for the search engine.

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Amazon SEO: How to get it right – 10 tips

27.03.2017

Amazon SEO

Amazon search has outstripped Google when it comes to product search. Customer reviews and other information regarding the article requested are mainly searched for on Amazon. And anyone who wants to sell on the Internet cannot ignore Amazon.

Facts

  • 55 percent of the consumers search for products on Amazon instead of Google.1
  • Nine out of ten consumers check for products on Amazon even if they intend to purchase it on a different website.2
  • 58 percent of the consumers turn their backs on online shops if they have had bad customer experiences there and will turn to Amazon instead.3

With over 488 million products (US market)4 the findability of one’s own items on Amazon is essential. Who wants to have items listed on page 25? This is why we have put together ten tips to help you improve your product ranking on Amazon.

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