According to an old saying, you can only find real truths in diaries. Modern market research makes use of this wisdom. A diary that relates to the use of a device, app or software can provide valuable insights for marketing. How do diary studies work and what makes them so successful?Read more
Word has spread that opinion polls on the street or by phone are not exactly popular with the people they address. The Internet offers far more and better possibilities. But how do online surveys fare in practice? Where do we stand in terms of data quality, feedback and feasibility? What are the advantages and disadvantages of online surveys? A brief overview.Read more
The customer has the final say. That is not only democratic, but also helps every business optimize their own products, service offerings, marketing and internal operational processes. The problem, however, is a familiar one: How do you obtain usable data? Here are seven tips for acquiring informative customer opinions.Read more
Surveys are a great way to find out more about customers, their wishes and needs.
Surveys have a wide range of uses: In politics, in research, and as a means of measuring customer satisfaction in companies, for example. The latter is particularly interesting for the eCommerce sector, because surveys may provide information about customer experiences. Companies can use this feedback to improve their processes, products and services. In doing so, they show an interest in their customers as well as awareness of their needs. Customers reward these efforts with customer loyalty, which is reflected in sales.Read more
Developing the Model
In order to find research participants, it is important that you develop a clear picture of what you want to get out of the research and what type of population you are addressing with the research results. Coming up with a list of clarifying questions would be helpful both to you and potential participants. Defining attributes such as race, age, education, and employment can help narrow the search. Research specific elements such as life experience, military service, trauma, certain illnesses or injuries and parental style will ensure you pinpoint the people that would most benefit your research.Read more