To some people online surveys are the foundation of every marketing activity. To others, they are totally overrated because they do not deliver any usable results. Therefore, we are today taking a look at the point of online surveys. We are also providing a brief analysis of the pros and cons of online panels for surveys.
What are online surveys? What benefits do they offer? When are they useful? Can you earn money with them? What resources do you need to conduct a survey on the Internet? Answers to these and other questions are given below.
Online surveys – Definition
Online surveys are polls that are conducted on the Internet. Their goal is to determine customer and user opinions. Online surveys are very cost-effective in contrast to telephone surveys and face-to-face interviews carried out in research institution centers or on the street. In addition, multimedia elements can be easily included in the survey.
However, opinion polls on the Internet are also controversial because surveys that can be accessed by everyone are seldom representative. This is because a portal generally has only one specific user group. For instance, users visiting a vintage car fan site will be less prone to agree with a “prohibition of emissions in motor vehicles.” The level of agreement would certainly be higher on a website that addresses urban gardening. Therefore, average public opinion regarding the “prohibition of emissions in motor vehicles” topic cannot be determined this way.
At the beginning of the year we developed a new self-service “Surveys” offering for you. Since then we have received a lot of positive responses, and are pleased with the high usage rate of the service. We also received some customer requests regarding an even faster, as well as more individual execution of your surveys. We took these to heart and now, together with some ideas of our own, have implemented an advanced version of the “Surveys” service.Beginning immediately you can …
- Create your online survey with us and obtain Clickworkers as participants.
For this purpose a survey tool integrated into the job process is at your disposal.
A survey can be comfortably created per drag and drop with the survey tool.
- Determine your target group/survey participants not only based on age, gender and country for each assignment, but instead set a predefined team as the participant group.
The teams can be individually defined and named in your customer account under the menu option “Teams”.
- Create a block list with participants who should not take part in your online survey.
This function can be very helpful especially if you have already commissioned and completed a survey, and want to prevent the same Clickworkers from taking part in the new survey.