Crowdsourcing services for start-ups

15.04.2019

Crowdsourcing services for start-ups

A large workforce can be very cost-intensive in the early stages of a company. Many start-ups therefore fall back on the knowledge and know-how of the crowd when special tasks have to be solved. Spreading individual tasks on many shoulders saves time and money.

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Creating content, but with the right purpose

03.04.2019

creating content

Content is the magical word in achieving top rankings on Google, Bing and other search engines. But how can you go about acquiring content that actually produces results there? How can you reach the links and shared content on Facebook, Twitter and other blogs?

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Seven tips against content marketing burnout

27.03.2019

content marketing

Content marketing can also suffer from burnout. This generally happens when structures and content do not yield anything new. Even the best content becomes dull when it isn’t spiced up at some point.
What can you do about it? In order to guard against counterproductive burnout, we have compiled a few tips to freshen up your own content marketing.

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Training data for AI: There is more to it than quantity

19.03.2019

Training data for AI

Artificial intelligence is being used in an increasing number of areas of application. Machines require large amounts of data to perform similarly to human beings. Quantity is what counts. That makes sense, in particular when addressing challenging problems and complex issues. However, the quality of the data is also significant – especially for training data that is used in machine learning. With this information the algorithms can develop themselves and machines learn how to learn.

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Artificial intelligence in the economy

12.03.2019

Artificial intelligence in the economy

We come into contact with artificial intelligence everywhere. In many cases we are not aware of the fact that certain services are products of self-learning software. Artificial intelligence (AI) is one of the most important driving forces for technical, scientific and economical development in the 21st century. The economy in particular is focusing on AI. How can companies utilize artificial intelligence today and in the future?

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