The alt attribute – for SEO and accessibility

The alt attribute is used to more specifically describe the content of a graphic image on a website. It consists of only a few text characters, but their significance is often underestimated. The purpose of the alt attribute is not only to ensure accessibility; it is also an important SEO factor.

Cryptocurrency: A means of payment for your Internet business?

Cryptocurrencies are fun and rev up the business? It certainly looks like it when we take a look at the market trends of the most popular digital currencies. But what is crypto money? Does it have a real value, or is it only an object of speculation? Should you accept crypto money as a means of payment for your Internet business? This blog post wants to provide answers to the many questions on the subject.

Six tips for successful marketing emails

Marketing emails are an effective advertising method – if it is done properly. The advantage of a marketing email is obvious: The customer is directly addressed. However, due to the amount of emails that land in a customer’s inbox, you will have to come up with something special, in order to make sure that your message stands out from the crowd.

Sure, the design of a marketing email is also important. But it is the written word that counts in the end. This is why pure text mails are often the foundation of hugely successful campaigns. If you take heed of a few tips when formulating your emails, you cannot go wrong.

Join us at IoT Tech Expo 2018 in London!

The World’s Leading IoT Event Series will bring together key industries from across the globe for 2 days of top level content and discussion. Exploring the latest innovations within the Internet of Things, it will examine the impact it has on many industries including Manufacturing, Transport, Supply Chain, Healthcare, Insurance, Logistics, Government, Energy and Automotive.

The event is held at the exhibition hall "Olympia London" from April 18th to the 19th and includes 18 conference tracks, 500+ speakers and 300+ exhibitors.

If you’re attending, get in contact with us and let us meet to chat at our
stand no 183

and/or follow our session “Keeping Enterprise AI in shape”at the conference track "IoT Innovations & Technologies"
on 19th of April at 12:10 PM.
More information at
https://www.iottechexpo.com/talk/

Looking forward to see you!

Customer Journey Map – How to know and accompany your customer’s journey

Today we want to devote ourselves to the classic marketing concept of the customer journey and the associated map. Your customer’s journey has various stations and each one of them more or less determines whether their journey continues or if the customer abandons it. But first, a little bit of theory.