Top 7 Facial Recognition Technologies

21.10.2021

Facial Recognition Technologies

In recent years, biometric tools like facial recognition technologies have witnessed some groundbreaking innovations. From unlocking your mobile phone to automatically tagging photographs to diagnosing patients with genetic conditions, the possibilities are now endless.

The research firm Markets and Market expects the global facial recognition market to be worth $8.5 billion by 2025. However, the success of all these face recognition tools depends largely on adequate training data. In this scenario, the more extensive and more inclusive the data is, the better.

But before we get ahead of ourselves, let’s first define it.

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Diary studies – valuable insights for marketing

15.10.2021

Diary studies

According to an old saying, you can only find real truths in diaries. Modern market research makes use of this wisdom. A diary that relates to the use of a device, app or software can provide valuable insights for marketing. How do diary studies work and what makes them so successful?

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Optimizing Your Business Site for Smoother Customer Experience

02.09.2021

Optimizing Your Business Site

In 2021, there are anywhere between 12 to 24 million online shops across the internet, with more being created every day. With this amount of competition, online businesses must discover effective strategies to attract more customers and maintain their loyalty.

One crucial factor that affects your brand’s success is customer experience. A Walker study found that at the end of 2020, customer experience overtook price and product as the key brand differentiator.

This article will dive deeper into what customer experience is and its importance to your business. We will also take a look at nine ways to improve customer experience on your business website.

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5 marketing tactics every eCommerce business should be using

13.08.2021

marketing tactics for ecommerce

If you’re working in eCommerce in 2021, you should be focusing on using the most effective digital marketing tactics in order to sell your products or services. In this article, we’re going to outline different tactics you can use to improve your sales. Let’s get started.

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5 ways you can improve your SEO by boosting your site’s E-A-T

11.08.2021

E-A-T

Search engine optimization (SEO) is a marketing strategy that helps you improve your website’s visibility and rankings on relevant search engine results pages. It’s a very important aspect of marketing that can help you reach your target audience and drive more traffic to your website.

One of the ways you can improve your site’s SEO is by enhancing its E-A-T and, in this article, we will look at how to do that.

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