Front-end testing of websites

Not everyone who is active on the Internet is proficient in programming. And yet the codes hidden in the background are what makes websites work — if something goes wrong, programming errors have to be analyzed. Test programs with a graphical interface are designed to remedy this very problem.

How search results exactly match the search intention of the user

Have you ever wondered how search engines work? There are literally billions of web pages available online with millions more being created every year. Search engines do not only help you find a particular site, they also help find content and information within that site.

Consider the fact that search results need to work within a website also helping you find the specific “widget” you’re looking for so that you can make your purchase.

Advantages and disadvantages of online surveys

Word has spread that opinion polls on the street or by phone are not exactly popular with the people they address. The Internet offers far more and better possibilities. But how do online surveys fare in practice? Where do we stand in terms of data quality, feedback and feasibility? What are the advantages and disadvantages of online surveys? A brief overview.

5 ways you can ensure your website attracts your ideal customers

When you’re focusing on making your website top-notch, you’ll want to ensure that it’s optimized to attract your ideal audience. This will consist of the people you’re trying to sell your products or services to.
You’ll want to consider every aspect of your typical customer’s journey, from how they usually come across your business, to what they’re likely to be looking for on your website. This will help you to get a better idea of how you can grab the attention of the most relevant people, and then hold their hand through the process of making a purchase.

In this article, I’m going to outline some of my top tips for ensuring that your website is going to attract your target customers. Read on to find out more.

Four Ways to Promote Your Own Business

If you’re in the process of setting up your own business – whether online or a brick-and-mortar store – your first hurdle is to make yourself visible. The wealth of information available on the web, as well the numerous advertisements users are confronted with on a daily basis, make it difficult for a business to remain in the customers’ memory. If you want to become visible, you need to plan and carefully carry out the appropriate measures. Here are some ideas that can help even a small and new business to generate visibility: