Text classification – areas of application on the Internet

15.08.2019

Text classifications

There are billions of websites with countless texts on the Internet. This makes it difficult to keep track of them. Text classification is a method that provides an overall view and structures the offer. Which application areas are there for text classifications in the World Wide Web?

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Top search engine ranking with unique content from the crowd

08.08.2019

Unique Content Crowd

Every website operator needs content. This can include numerous short product or service descriptions, category texts, glossaries, news, blog articles, etc. This content can either be created quickly and at low cost or existing texts can be revised. It goes without saying that page content must also be easy to find on the Internet and have a high search engine ranking. For this purpose, it must be optimized for search engines such as Google. This means that the content must be unique, topic-related, interesting and packed with relevant keywords in optimal density. Depending on the type of text, a keyword density of 1-4% is ideal here; i.e. a keyword should occur 1-4x in a text of 100 words. If your own company is not large enough to create these search engine optimized texts promptly, you might want to opt for “paid crowdsourcing”.

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Text-to-speech: Listening instead of reading

18.07.2019

Text-to-Speech

Text-to-speech (TTS) – this term is virtually self-explanatory: It is the conversion of text into spoken. The programs used are being continually further developed words. Although there are still no applications today in which the machine origin of the spoken word is not discernible, the technological progress is unstoppable. What are the advantages of text-to-speech systems? Vision impaired people can benefit from those systems, besides they can also be used by companies as a means of expanding their outreach.

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Business to Business – Clever tips for social media marketing

26.06.2019

B2B Social Media Marketing

Social media marketing can obviously be very successful in B2C business. But what about the B2B sector? Numerous companies wonder what they can achieve on Facebook and co. and assume that they will not find business customers there. But business life has changed.

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Application areas of Natural Language Processing (NLP)

27.05.2019

NLP

Natural language processing, also known as NLP, describes the machine processing of natural language. NLP is a sub-field of artificial intelligence (AI). Humans are more and more frequently coming into contact with AI in their daily lives – whether with Alexa at home, with OK Google on their smartphone or when making a call to customer support. Today, humans are speaking more often with machines. And the areas of application of NLP are steadily on the rise.

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