Keyword search: The most important tips and tricks in ten minutes

16.12.2016

Keyword search

Do you want to create a new website? Redesign an old homepage? To be successful on Google, Bing and on other search engines, one thing is indispensable: the right keywords. We will show you which keyword types there are, how to find the right keywords, and how to search them.

1. The three keyword types

These keywords are entered by the user into a search engine to find a domain or a specific sub-page of the domain. In the simplest case, he/she enters the domain name into the search engine, e.g., “ebay.de”. This approach may seem ridiculous to an expert; in the language of young people, even the term “googler” is used. However, in fact, many Internet users do not know what an address bar is, or that they can also write the domain name directly there.

Interesting for keyword search?
Not at all, because the user already knows which website he/she wants.

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Answers to online survey related topics

28.11.2016

Answers to online survey related topics

What are online surveys? What benefits do they offer? When are they useful? Can you earn money with them? What resources do you need to conduct a survey on the Internet? Answers to these and other questions are given below.

Online surveys – Definition

Online surveys are polls that are conducted on the Internet. Their goal is to determine customer and user opinions. Online surveys are very cost-effective in contrast to telephone surveys and face-to-face interviews carried out in research institution centers or on the street. In addition, multimedia elements can be easily included in the survey.
However, opinion polls on the Internet are also controversial because surveys that can be accessed by everyone are seldom representative. This is because a portal generally has only one specific user group. For instance, users visiting a vintage car fan site will be less prone to agree with a “prohibition of emissions in motor vehicles.” The level of agreement would certainly be higher on a website that addresses urban gardening. Therefore, average public opinion regarding the “prohibition of emissions in motor vehicles” topic cannot be determined this way.

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Professional company profiles

23.11.2016

company profile

A company profile presents a business to the public and among other things helps attract new customers. Especially for unknown companies and brands it is a good opportunity to increase their reach and awareness about them.

How is a company profile created?

A profile is similar to a curriculum vitae or résumé. It introduces a person and characterizes them. A profile should make clear what kind of person is hidden behind it and what defines them. That also includes a person’s characteristics and important stations of their life. A company profile should be similarly arranged: it should provide an overview, list milestones, elaborate on important characteristics, and mention a few points that distinguish the company from others in the field. So beforehand an exact analysis is of great importance. All facts have to be compiled and noted. Of interest, for example, are the year of establishment, significant company activities, cooperation with other firms, or collaboration with well-known customers. The strategy a company pursues should also be mentioned. Possible area of specialization, any out of the ordinary equipment, and special nominations or awards should also be incorporated into the text. So that a potential customer can make reach out as easily as possible, a company representative and their contact information should always be listed. If there is more than one location, these of course should also be mentioned.

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Define Your Own Crowd with the Building of Teams

10.10.2016

building crowd teams

In our marketplace you can build any number of Clickworker teams for yourself, which can then either be chosen or excluded during the job creation process.

Usage of Expert Teams – Logically a team of Clickworkers can be put together whose previous work you have been especially pleased with. This allows you to direct the work upcoming jobs specifically to the Clickworkers on your expert team. In this way you can better guide the results and help align them with your expectations.

Usage of Blacklists – On the other hand a team of Clickworkers can be assembled that you wish to exclude from future tasks, and thereby define as a blacklist. This is especially useful when you personally weren’t as pleased with the results, for example their text style, produced by these Clickworkers. But it also makes sense to create a blacklist of Clickworkers for subsequent jobs like surveys, to prevent the same workers from taking part in the survey again.

In the following, we explain step by step to you how the building of teams works.

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Typical Mistakes in Content Marketing

26.09.2016

Content Marketing

Content Marketing is becoming more and more popular with businesses and organizations. They want to convince customers about the quality of their services with valuable content and exciting information. But to be successful with content marketing you should absolutely avoid certain common mistakes.

In the modern media world content marketing represents a popular strategy to enter into a productive communication process with customers. With selective information and valuable know-how on websites, blogs and social media, companies attempt to excite users indirectly about their services, to convey a positive image about their business or brand by delivering professional knowledge, and so bind customers to themselves long-term. More and more often they use content marketing to increase their name recognition and achieve more “traffic” (number of visitors to their website) and a better search engine ranking. However to ensure that the content marketing actually generates the desired effect and favorably boosts the conversion rate, it is imperative to avoid some commonly made mistakes.

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