There are several factors that come to mind when one considers what online shop operators need to observe in order to be successful. These factors are generally related to the technical, usability, search engine optimization and web design sectors. However, the fact that websites are always an important dialogue-marketing medium and that persuasive sales copy is essential to high conversion is often ignored.But what characterizes a good sales copy?
A good briefing on the part of the customer is the key to success for the realization of projects. This is especially true for crowdsourcing projects that are handled by numerous persons who generally do not have a personal contact to the customer and who have to rely on the briefing for the correct implementation of their tasks. A good briefing therefore ensures that all of those involved know exactly what to do, what the customer wants, and what the results are expected to look like.
The briefing is therefore an essential quality factor for the implementation of crowdsourcing projects. With this in mind, this newsletter will provide some tips for your next text orders at clickworker about how to draft your briefing for our authors. These tips include what you ought to pay attention to, as well as what information must be specified. The most difficult challenge is to provide our authors with relevant information while keeping it brief and straightforward: long briefings tend to be demotivating.
It takes more than having a range of good products in your online shop to participate in the online trade boom and secure yourself a large slice of the cake. The basic requirement and the first step to success in online trade is the fast and simple traceability of your products, both in the popular search method, “Googling it”, as well as via the internal search function provided by your shop.
The second step is obviously providing customers with sufficient information about the product to ensure that they can make a purchase decision with a feeling of confidence. This means that the relevant product information must be clearly structured and include detailed illustrations of the products being offered on your site as well as convincing product descriptions.Read more
Corporate Blog – For marketing experts, blogs have been the focal point of communication with their target groups for quite some time. In the meantime, a growing number of companies fall back on this method of communication. There is work involved in a blog but the effort is worthwhile. The website obtains new, unique content, that can also make potential customers aware of a company, for example through publicity in social networks, including Facebook or Twitter. Correctly used and with suitable topics, blogs can help companies present themselves in a better light. It makes a company look more authentic, sincere and transparent than an advertisement ever could.
Many studies have shown: It makes sense to internationalize shops to profit from global price differences and obtain higher profits. Comparing does pay off!
Higher prices can be achieved in foreign countries than on the domestic market for many products – with the same, or even lower, advertising costs..
Whether you plan to offer your products in Sweden, Finland, Norway, the UK, France, or the USA – you will find customers all over the world, as long as the communication is working and appeals to your target group. And you can easily achieve it with the help of our services and our international Crowd. Our Clickworkers live in 130 countries, so they know the local customs, traditions and even the dialect, and can speak to your target group more directly.