Trends in Content Marketing

22.03.2016

Trends in Content Marketing

Trendy Content Fulfills Expectations

User demand for content that is targeted and effective in the long-term is on the rise. This is a signal to those marketers responsible for content to examine what they have generated based on the most important criteria, and if necessary to reconfigure. Only high quality content marketing in its many facets consistently reaches the target and user groups.

The Most Important Trends in Content Marketing

The tools of content marketing must be continually reviewed and to some extent reinvented. Where a short time ago it was simple texts with numerous keywords that Google expected from those responsible for content marketing, today it is added value, retention time and mobile usage. Target and user groups impose constantly growing expectations on delivered content. Nondescript content is punished by users leaving a page within seconds. Quality, presentation innovation, and variety – these are the challenges that content marketing must master

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Internationalization of Websites – Translation : Copywriting

24.02.2016

Internationalization of Websites

Globally active companies are frequently confronted with the question of whether it makes sense to create or adapt web content, such as slogans, graphics and texts for individual countries or markets. There is no general answer. Sometimes translating a text into a different language is sufficient, sometimes writing a new text is better.

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Tips for writing effective sales copy

04.01.2016

tips for writing effective sales copy

There are several factors that come to mind when one considers what online shop operators need to observe in order to be successful. These factors are generally related to the technical, usability, search engine optimization and web design sectors. However, the fact that websites are always an important dialogue-marketing medium and that persuasive sales copy is essential to high conversion is often ignored.

But what characterizes a good sales copy?

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Tips to create a perfect briefing for our authors

28.12.2015

briefing for authors

A good briefing on the part of the customer is the key to success for the realization of projects. This is especially true for crowdsourcing projects that are handled by numerous persons who generally do not have a personal contact to the customer and who have to rely on the briefing for the correct implementation of their tasks. A good briefing therefore ensures that all of those involved know exactly what to do, what the customer wants, and what the results are expected to look like.
The briefing is therefore an essential quality factor for the implementation of crowdsourcing projects. With this in mind, this newsletter will provide some tips for your next text orders at clickworker about how to draft your briefing for our authors. These tips include what you ought to pay attention to, as well as what information must be specified. The most difficult challenge is to provide our authors with relevant information while keeping it brief and straightforward: long briefings tend to be demotivating.

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Service package for eCommerce

14.12.2015

eCommerce Services

It takes more than having a range of good products in your online shop to participate in the online trade boom and secure yourself a large slice of the cake. The basic requirement and the first step to success in online trade is the fast and simple traceability of your products, both in the popular search method, “Googling it”, as well as via the internal search function provided by your shop.

The second step is obviously providing customers with sufficient information about the product to ensure that they can make a purchase decision with a feeling of confidence. This means that the relevant product information must be clearly structured and include detailed illustrations of the products being offered on your site as well as convincing product descriptions.

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