Globally active companies are frequently confronted with the question of whether it makes sense to create or adapt web content, such as slogans, graphics and texts for individual countries or markets. There is no general answer. Sometimes translating a text into a different language is sufficient, sometimes writing a new text is better.
There are several factors that come to mind when one considers what online shop operators need to observe in order to be successful. These factors are generally related to the technical, usability, search engine optimization and web design sectors. However, the fact that websites are always an important dialogue-marketing medium and that persuasive sales copy is essential to high conversion is often ignored.
A good briefing on the part of the customer is the key to success for the realization of projects. This is especially true for crowdsourcing projects that are handled by numerous persons who generally do not have a personal contact to the customer and who have to rely on the briefing for the correct implementation of their tasks. A good briefing therefore ensures that all of those involved know exactly what to do, what the customer wants, and what the results are expected to look like.
The briefing is therefore an essential quality factor for the implementation of crowdsourcing projects. With this in mind, this newsletter will provide some tips for your next text orders at clickworker about how to draft your briefing for our authors.
These tips include what you ought to pay attention to, as well as what information must be specified. The most difficult challenge is to provide our authors with relevant information while keeping it brief and straightforward: long briefings tend to be demotivating.
It takes more than having a range of good products in your online shop to participate in the online trade boom and secure yourself a large slice of the cake. The basic requirement and the first step to success in online trade is the fast and simple traceability of your products, both in the popular search method, “Googling it”, as well as via the internal search function provided by your shop.
The second step is obviously providing customers with sufficient information about the product to ensure that they can make a purchase decision with a feeling of confidence. This means that the relevant product information must be clearly structured and include detailed illustrations of the products being offered on your site as well as convincing product descriptions.
Corporate Blog – For marketing experts, blogs have been the focal point of communication with their target groups for quite some time. In the meantime, a growing number of companies fall back on this method of communication. There is work involved in a blog but the effort is worthwhile. The website obtains new, unique content, that can also make potential customers aware of a company, for example through publicity in social networks, including Facebook or Twitter. Correctly used and with suitable topics, blogs can help companies present themselves in a better light. It makes a company look more authentic, sincere and transparent than an advertisement ever could.
We are using cookies to give you the best experience on our website.
Find further information in our data protection policy. Change cookie settings.
Cookies are small text files that are cached when you visit a website to make the user experience more efficient.
We are allowed to store cookies on your device if they are absolutely necessary for the operation of the site. For all other cookies we need your consent.
You can at any time change or withdraw your consent from the Cookie Declaration on our website. Find the link to your settings in our footer.
Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot properly without these cookies.
If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as additional cookies.
Please enable Strictly Necessary Cookies first so that we can save your preferences!