More than just autonomous driving: AI in the automobile industry

12.02.2019

AI in the automobile industry

The vehicle of the future as a fully autonomous “computer on wheels” with no pedals or steering wheel is still a long way off. Artificial intelligence plays a decisive role in autonomous driving. For the car industry, artificial intelligence already lends itself to many other areas – for instance in logistics and production, as well as customer loyalty.

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Creative Point of Sale Marketing

15.01.2019

Point of Sale Marketing

Online marketing, search engine optimization, TV spots, radio and billboard advertising – advertisements are effective whatever the channels. However, one often forgets the place where most of the customers make their decisions: the shelf in the store. Most products are still sold in the actual shopping world. It therefore makes sense to take a closer look at marketing ideas for the point of sale.

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7 Tips for Successful Storytelling

07.01.2019

Storytelling

In the last few years the storytelling format has proven to be very effective in advertising. With a good story you touch the customers’ hearts and that undoubtedly promotes sales. But how does successful storytelling work? These 7 tips lead to a good story that will help you achieve your goal.

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Seven tips for your website relaunch

18.12.2018

Website Relaunch

There comes a time when your website needs a fresh coat of paint, a new structure and new content. But what does it take to make your relaunch successful? Above all, consistent planning. Simply proceed one step at a time.

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Cognitive Ease: How to Use the Lethargy of our Brains

29.11.2018

Cognitive Ease

The human brain is lazy by nature. It loves the familiar and shuns any exertion. But that is nothing negative because the brain conserves energy this way, and allows you to develop strategies on how to optimize communication with your customers on websites, social media platforms or newsletters to raise conversion rates.

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