Digital market research promises a whole lot of data, thanks to which we can see inside the “consumer’s head”. But what is there really to digital market research? What are its methods, goals and challenges?Read more
The point of sale (POS) is the place where customers are already fundamentally purchase inclined, which is the best possible starting position for the generation of revenue. But what’s true elsewhere is also a fact here: nothing just works on its own. How can POS sales be optimized? How can you motivate customers to spontaneous purchases? And how do you make regulars out of occasional customers? You pull some retail concepts out of mothballs and let yourself be inspired by established methods.Read more
Mystery Shopping – Definition
The term Mystery Shopping describes a method of testing the quality of services in which previously trained persons act as normal customers. These “normal customers” then evaluate the quality of the experienced service based on defined criteria. Testers can be amateurs in the field of services, but also experts. As a rule, test buyers are placed by agencies specializing in this field. Less often, the company management itself selects test customers to evaluate the services.Read more
Competitive analysis is self-evident in marketing. The more important search engine optimization becomes, the more decisive the question which SEO strategies the competition uses. This way the website operator does not miss any new developments and keeps up with his competitors. But what does SEO competition analysis look like in practice?
Those who do not know what to do next simply copy. It worked in school, but can it work with SEO? Why does one’s own page have a poor ranking, while the web presence of the competition for the relevant keywords is at the top of Google’s list? Bold copying is much riskier on the Internet than at school. This is because Google punishes duplicate content with the highest penalty: the drop to the bottom ranking sites. And in addition – in contrast to school – you can be 100 percent sure that Google will catch you. But there are also other ways to learn from your competitors: with intelligent SEO competition analysis.Read more
The pre-Christmas period is an ideal time for small and medium-sized businesses in particular to boost online business. This is equally true for B2C and for B2B. We have compiled a list of 13 ideas that can be realized quickly and at very low cost.Read more