Optimize Chatbots Using the Crowd

10.10.2018

Chatbots

The term chatbot is probably familiar only to a few people, but it is likely that everyone has come into contact with one at some point. For example when you ask your smartphone a question via voice input, or when you contact a service provider’s customer support. Virtual assistants like Alexa, Google Assistant or Cortana are based on chatbots – programs that enable simple and intelligent communication between people and computer-based systems.

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Search engine optimization: These 8 SEO plug-ins for chrome can help

29.08.2018

SEO Plug-ins

In today’s post we will introduce eight browser SEO plug-ins for Chrome, with which you can tackle various search engine optimization issues. We selected Chrome because it is the most common browser and it has a correspondingly large range of plug-ins.

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Google Shopping – What is it and how does it work?

21.08.2018

Google Shopping

Everyone has heard of Google Shopping. Anyone who googles a specific product sees the conspicuous little boxes with images, prices and vendors of this very product, similar to an online shop, next to or above the regular search results list. However Google Shopping itself is not an online shop, but an advertising opportunity provided by the market-dominating search engine. And it goes without saying that ambitious shop owners take advantage of this offering to achieve higher click rates.

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Redirects and SEO

07.08.2018

Redirects

A redirect is used to move an Internet address to a different URL. The technical implementation is usually quite straightforward. However, one ought to keep certain details in mind to maintain better rankings with Google & co. and to avoid losing users. This is because redirects are also relevant for search engine optimization.

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Content from a SEO perspective: The 7-point checklist

25.07.2018

Content

Search engine optimization of content is the decisive factor for digital attention and business success on the Internet. How is search engine friendly content created? What SEO criteria are especially important here? And, how can existing content be optimized for Google? This checklist explains how to best examine the seven most important SEO aspects for content.

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