While users used to make their way to the desired subpage via a navigation menu, today a shop’s search function is most commonly used. In this guest post Ines Maione from clickworker demonstrates how you can offer your customers an even more effective search function with the help of crowdsourcing.

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In June 2011, Google introduced “Google Voice Search”, thus launching a new era in search query strategies. By the end of 2013 when Google introduced voice control for its Chrome browser a large number of users started to make their search queries with voice control instead of typing them on the keyboard.
The change in search query user behavior also has a significant effect on search engine optimization (SEO).

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The world of work has become complicated, too complicated for conventional human beings, which is why they construct help in the form of artificial intelligence. Was it naïve to believe that Homo sapiens would be able to defend its superiority against this competition for good?

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Just like with brick-and-mortar retail, the requirement for strong sales in ecommerce is that an adequate number of customers find their way to your store and enter it. In this article, Ines Maione from clickworker provides helpful tips for this.

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What do product descriptions share with duplicate content? And how should you deal with keywords?
With product descriptions, numerous things must be taken into consideration to ensure that they fulfill the standards of your products and provide effective sales support.

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