Onlinemarketing.de: Evergreen Content – The Cash Cow among the content types

20.11.2017
Evergreen Content

Evergreen Content helps you to generate traffic permanently and to achieve top rankings in Google & Co. Creation, examples & benefits of evergreen content.

more (in German only)

DW: Teachers for AI — can robots create more jobs than they retire?

27.10.2017
Deutsche Welle

While headway in the artificial intelligence (AI) industry has many worried about potential jobs losses, others see this as a perfect opportunity to nurture an economy that is completely human-based.

more

Bloomberg Businessweek: The Future of AI Depends on a Huge Workforce of Human Teachers

09.09.2017

VCs are investing heavily in startups that tap people to make artificial intelligence better at speaking, seeing, and driving.

more

Optimization of search and filter functions using crowdsourcing

05.05.2017
Optimization of search and filter functions

While users used to make their way to the desired subpage via a navigation menu, today a shop’s search function is most commonly used. In this guest post Ines Maione from clickworker demonstrates how you can offer your customers an even more effective search function with the help of crowdsourcing.

read more

Email Marketing Forum: Voice commands change the SEO world

04.05.2017
Voice commands change the SEO world

In June 2011, Google introduced “Google Voice Search”, thus launching a new era in search query strategies. By the end of 2013 when Google introduced voice control for its Chrome browser a large number of users started to make their search queries with voice control instead of typing them on the keyboard.
The change in search query user behavior also has a significant effect on search engine optimization (SEO).

more (in German only)