Trusted Shops – White paper: 9 tips – How product descriptions can create more turnover

13.09.2016

What do product descriptions share with duplicate content? And how should you deal with keywords?
With product descriptions, numerous things must be taken into consideration to ensure that they fulfill the standards of your products and provide effective sales support.

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Die Welt: Big liberty with creative competition from all around the world

10.08.2016

A “typical” Crowd Worker does not exist – the crowd is as diverse as the different tasks are. Because there are not only platforms for designs. Crowd working is also very popular in the fields of microtasking and web testing.

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ePages: Crowdsourcing for online retailers

24.06.2016
Crowdsourcing for online retailers

In this guest article, Ines Maione from clickworker gives you an overview of how online retailers can benefit from crowdsourcing.

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Berliner Akzente: The Micro Jobber

01.06.2016
Micro Jobber

Digitalization has made permanent changes to the world of work. Whether as a crowdworker or a micro-jobber, everyone has the opportunity to earn small amounts of money on the Internet. How the sums add up, what the unions demand and where the dangers lurk.

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Onlinemarketing.de: Customer Loyalty in E-Commerce

04.05.2016
Loyalty in E-Commerce

If you consider the progression of e-commerce sales figures, it would appear that business is very good. Nevertheless the climate for individual online retailers is becoming increasingly harsh. More and more businesses are betting on lucrative online business. Together with the increasing internationalization of e-commerce, this is leading to a real offerings inundation in the market. Today customers already suffer the agony of choice. Prior to any planned purchase they can compare vendors, offerings and products online within a short amount of time and then choose freely amongst them. The “net safety” online purchase inhibition has also diminished due to the number of merchants with official safety certificates. Customer loyalty is progressively declining because of the numerous purchase opportunities: people are buying where it’s cheapest or where the shopping experience is the best.

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