Marketing Börse: Listening to the customer – crowdsourcing for SMEs

29.04.2016
Crowdsourcing for SMEs

The big companies already demonstrated it. Companies like Tchibo, Ritter Sport, dm, Lego, McDonalds and Starbucks have already discovered crowdsourcing for quite some time for its marketing acitivities, in order to get new product ideas, opinions and user behavior directly from consumers. Quick and large scale.

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Trend Report: Internationally competitive in online trading by using crowdsourcing

22.03.2016
Internationally competitive

In keeping with ever-increasing network connection speeds and the constantly expanding supply of affordable, technically sophisticated mobile devices, the number of people shopping online is also rising. According to the statistics web portal statista.com, worldwide ecommerce revenue this year will amount to about 889,790.9 million Euro. The forecast is that sales by the year 2020 will increase another 50% and reach 1,334,864.6 million Euro.
With that the prospects for online retailers seem extremely positive, however the climate for individual online retailers is becoming harsher. Due to increasing internationalization and consolidation in ecommerce, competitive pressure is also rising. Besides the relentless price war, the struggle to have the best shop with the best technology, usability, best service and greatest experience factor for the user, as well as the best visibility on the net, is also on the rise. Only those retailers who can keep up and do so efficiently will share in this growth.
One option for online retailers to implement projects to improve their competitive position, and to accomplish that very efficiently, is by using crowdsourcing.

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Süddeutsche: Working from home

04.01.2016

Taking part in an online survey or feeding data are allegedly ways of earning a bit of extra money – via mouse click from home and without any prior knowledge. It sounds almost too good to be true.

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Frankfurter Allgemeine: Earning money from the comfort of your sofa

03.01.2016

Processing jobs on the Internet: categorizing clothes, describing products or programming software. As a result of digitalization, companies are increasingly dividing projects into small jobs and outsourcing them via crowdsourcing platforms to large numbers of people worldwide – so-called crowdworkers.

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Watson: Crowdworker – the new “heroes of labor”…

01.12.2015

Clickworkers categorize, answer questions and process search requests on the Internet. They perform tasks that we do not trust computers and robots to perform – because these tasks demand human intellect and evaluation.

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