In keeping with ever-increasing network connection speeds and the constantly expanding supply of affordable, technically sophisticated mobile devices, the number of people shopping online is also rising. According to the statistics web portal statista.com, worldwide ecommerce revenue this year will amount to about 889,790.9 million Euro. The forecast is that sales by the year 2020 will increase another 50% and reach 1,334,864.6 million Euro.
With that the prospects for online retailers seem extremely positive, however the climate for individual online retailers is becoming harsher. Due to increasing internationalization and consolidation in ecommerce, competitive pressure is also rising. Besides the relentless price war, the struggle to have the best shop with the best technology, usability, best service and greatest experience factor for the user, as well as the best visibility on the net, is also on the rise. Only those retailers who can keep up and do so efficiently will share in this growth.
One option for online retailers to implement projects to improve their competitive position, and to accomplish that very efficiently, is by using crowdsourcing.