Digitalization has made permanent changes to the world of work. Whether as a crowdworker or a micro-jobber, everyone has the opportunity to earn small amounts of money on the Internet. How the sums add up, what the unions demand and where the dangers lurk.
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If you consider the progression of e-commerce sales figures, it would appear that business is very good. Nevertheless the climate for individual online retailers is becoming increasingly harsh. More and more businesses are betting on lucrative online business. Together with the increasing internationalization of e-commerce, this is leading to a real offerings inundation in the market. Today customers already suffer the agony of choice. Prior to any planned purchase they can compare vendors, offerings and products online within a short amount of time and then choose freely amongst them. The “net safety” online purchase inhibition has also diminished due to the number of merchants with official safety certificates. Customer loyalty is progressively declining because of the numerous purchase opportunities: people are buying where it’s cheapest or where the shopping experience is the best.
The big companies already demonstrated it. Companies like Tchibo, Ritter Sport, dm, Lego, McDonalds and Starbucks have already discovered crowdsourcing for quite some time for its marketing acitivities, in order to get new product ideas, opinions and user behavior directly from consumers. Quick and large scale.
In keeping with ever-increasing network connection speeds and the constantly expanding supply of affordable, technically sophisticated mobile devices, the number of people shopping online is also rising. According to the statistics web portal statista.com, worldwide ecommerce revenue this year will amount to about 889,790.9 million Euro. The forecast is that sales by the year 2020 will increase another 50% and reach 1,334,864.6 million Euro.
With that the prospects for online retailers seem extremely positive, however the climate for individual online retailers is becoming harsher. Due to increasing internationalization and consolidation in ecommerce, competitive pressure is also rising. Besides the relentless price war, the struggle to have the best shop with the best technology, usability, best service and greatest experience factor for the user, as well as the best visibility on the net, is also on the rise. Only those retailers who can keep up and do so efficiently will share in this growth.
One option for online retailers to implement projects to improve their competitive position, and to accomplish that very efficiently, is by using crowdsourcing.
Taking part in an online survey or feeding data are allegedly ways of earning a bit of extra money – via mouse click from home and without any prior knowledge. It sounds almost too good to be true.