The correct use of keywords is the deciding factor for whether the contents of a website will be found, or if it will get lost in the mass of content on the web. For that reason a knowledge of keywords is essential for all website operators, especially if you operate the site for commercial purposes – because only products that can be found can also be sold. And the more often the content put up online is found and read, the better the keywords for that content were handled. This means the creator of this specific website recognized which search terms internet users put into search engines to find, among others, the content he offers, and he optimized the page accordingly in relation to these terms (keywords). The first step to keyword optimization is therefore identifying them, and with that the keyword research for each individual webpage.