What characterizes an ideal online product description? What content belong in the text and how long should the text be? E-commerce managers must ask themselves these questions to optimize their online shop and achieve a high conversion rate; good product descriptions are an essential feature for the success of online shops. If important, purchase decision-making information is not included in the descriptions, customers will leave the shop without making a purchase. Customers usually click on the “Buy” button when they have obtained all the information needed to ensure that the selected product meets their needs and expectations. At the end of the transaction, customers must be convinced that they have made the right decision.
The correct use of keywords is the deciding factor for whether the contents of a website will be found, or if it will get lost in the mass of content on the web. For that reason a knowledge of keywords is essential for all website operators, especially if you operate the site for commercial purposes – because only products that can be found can also be sold. And the more often the content put up online is found and read, the better the keywords for that content were handled. This means the creator of this specific website recognized which search terms internet users put into search engines to find, among others, the content he offers, and he optimized the page accordingly in relation to these terms (keywords). The first step to keyword optimization is therefore identifying them, and with that the keyword research for each individual webpage.
On the one hand it is categorized as relevant by search engines like Google and Co. Pages that are classified as relevant based on search input are displayed by search engines at the very top of their results lists. This leads to additional visitor traffic via the search engines. The more pages with good unique content that you offer on your website, the better. Because every individual page of your online shop is located in the index of the search engines, and increases the possibility for more visitors and with that potential customers.