ZDF Blog: We are the robots

February 26, 2013
ZDF Blog

You can earn extra money with microjobs on textbroker.de or content.de , however, the tasks are mainly in the text sector. Founded in 2005, the Clickworker system provides a variety of job opportunities. There are currently 310,000 jobbers registered with Clickworker. According to company particulars, approximately 100,000 are from Germany.

According to company spokeswoman Ines Maione, “most of the jobs are in the text creation, web research and categorization sectors.” The texts are generally descriptions of products or offers and consist of 200 – 400 words. Research jobs usually involve the verification or adjustment of existing addresses.

Eldoradio: Crowdsourcing

January 22, 2013
Have you ever heard about crowdsourcing? Crowdsourcing involves dividing individual tasks into small parcels that are processed by a number of people on the Internet. Listen to eldoradio reporter Philipp Dienberg tell you why it’s worthwhile. Listen to the podcast (in German)

AKTIV & Blickpunkt Wirtschaft: Additional Income 2.0

January 1, 2013
Earning money on the go – a simple task
It's common knowledge that smartphones are powerful, small computers with an innumerable number of apps. But did you know that you can earn a bit of money on the side with them too? This trend has been given a name; it is referred to as “microjobs”. more… (in German)

(Article from the business journal “AKTIV”, issue 23, 10.11.2012, page 7 – Also appeared in the journal “Blickpunkt Wirtschaft”, issue 1, 2013, page 19/20.)

B2Blog.de: Crowdsourcing – the quick way to generate knowledge content for websites

October 24, 2012
Even today, many operators still see and use e-commerce platforms only as a pure distribution channel. The possibilities to optimally integrate the website into their own marketing mix remain unexploited in some areas, especially in the area of product policy. Product policy encompasses all decisions related to the characteristics of the product. In addition to merely offering and presenting the product portfolio, design and packaging as well as highlighting quality, this also includes the often forgotten product-related services.
more… (in German)

TriplePundit: Crowdsourcing Generated Content in the Retail Industry

October 23, 2012
As a result of the increasing importance of the digital world, the retail industry must adjust its marketing and distribution measures to meet the challenge. The number of consumers who buy goods on the Internet has rapidly increased in the past few years. The main questions remaining are how to reach the well informed, digitally networked consumers and how to win them over. more