The cloud is the first overcast that can make you happy. Because you can get rich quick with the right instinct for consumer trends and the help of the cloud. In America and now here too. Take a look at some of the more glamorous examples of cloud-based business ideas and startups and read what makes them so successful. (Article from the customer magazine “BestPractice 2/2012” from T-Systems) more… (in Germany)

There is one issue that everyone generally agrees on in Germany, its economic model, the “social market economy” is the key to Germany’s economic success. This model, based on competitive economy, with the aim of linking free initiative to secured social progress through economic performance, is still the basis of the German economic and social order. An important prerequisite to maintain the function of free enterprise is an ethical awareness and responsibility for companies participating in market activities, as well as accepting social responsibility for society and the environment. This is also referred to as corporate social responsibility (CSR). more… (in German)

Crowdsourcing in the field of CSR projects
Doesn’t it seem natural to include society in the realization of CSR projects – to do something for society with the help of society? Today, on account of modern Internet technologies, it has become easily possible to reach the full spectrum of our society. The Internet offers an enormous volume of data and communication possibilities. A large transparency, networked structures, peer production, collaborations and interest-focused network communities are the outcome. With a summons for direct or indirect support and participation in a CSR project, a whole crowd of Internet users can be quickly found for the project. more

Large companies lead the way. A number of large companies including Pepsi, Fiat, Lego, McDonald’s and Starbucks discovered crowdsourcing as a means of obtaining product ideas, opinions and user behavior directly from the consumer long ago.

These companies use their prominence and their own consumer fan community in social networks and/or on their own web pages and blogs. However, small and medium-sized companies with a lesser degree of popularity and smaller fan communities on Facebook and Co. can also make use of the crowdsourcing concept. Crowds belonging to one or more crowdsourcing platforms take the place of the fan communities of the large corporations. more

It is common knowledge that the changes in the field of IT and “New Media” are progressing at a very quick pace and involve continuously new possibilities and trends. In relation to its importance for marketing management one can say that hardly any topic turns out more new knowledge than online marketing.

Companies must constantly observe the trends and changes in the areas of search engine optimization, search engine advertisement, additional online advertisement options, social media, mobile devices and communication channels, as well as web based interactive options in order to provide marketing activities that are target-oriented and up to date. more