The Victorinox brand stands for tradition, but not only in Switzerland. The classic original red Swiss Army Knife with the cross and shield is world famous and there is no doubt that it has achieved cult status.
However, Victorinox is currently searching for a fresh, new design for its traditional product. In cooperation with jovoto.com, a crowdsourcing platform for creative talents, Victorinox is looking for a stylish, creative look for the pocketknife.
A colorful limited edition of a slightly smaller version of the Classic Line was launched two years ago and the trendy designs not only convinced Switzerland enthusiasts but also travelers worldwide. And now fresh, new ideas are needed to satisfy the continuing demand for miniature pocketknives with colorful layouts.
Creativity is needed
Over 30,000 professional creatives are active at jovoto.com and they submitted over 300 designs within the first week. At the end of the design contest the Victorinox Facebook Community and a jury will select their ten favorite designs. The winner layouts will adorn the cult knives and be available in stores worldwide by August 2012.
Forty designs will be pre-selected from all of the ideas submitted on the crowdsourcing platform, and will be presented on the Victorinox Facebook Community site. So whoever wants to participate in deciding what the miniature Swiss Army Knife will look like in the future can vote now.
You can at any time change or withdraw your consent from the Cookie Declaration on our website. Find the link to your settings in our footer.
Strictly Necessary Cookies
Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot properly without these cookies.
If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as additional cookies.
Please enable Strictly Necessary Cookies first so that we can save your preferences!