September 2011, Sweden started a social media experiment that is unprecedented in this form. Every week the Swedish government allows a different Swedish citizen to take control of the official “@sweden” Twitter feed for their personal use.
The idea behind the action is based on the cooperation between the tourism organization VisitSweden and the Swedish Institute. Together, and with the help of the social media service Twitter, they intend to try something totally new to make Sweden more attractive to the global public.Read more
Europe is cold and longing for sun; distant holiday destinations lure with videos and photographs of beaches, palm trees and bikini-clad women. The fact that countries try to attract tourists with advertising campaigns is not new but the Philippine government is treading new paths. Instead of spending money on professional advertising film clips and expensive advertising writers it is letting the Crowd have a go: Under the motto “It’s More Fun in the Philippines” users of Facebook, Twitter and other social media platforms are requested to post a short slogan about what is more fun in the Philippines than elsewhere. Add matching photographs and you’ve got a large-scale, meticulously designed advertising campaign.
According to information on the news page of dailycrowdsource the Philippine government expects to increase the number of tourists from 3.7 million in 2011 to 4.2 million this year. “What the social media has allowed us to do in such a short time is allow the most number of people Read more
There is no doubt that for most of us mathematics was not our most fascinating and popular school subject. However, since time-consuming calculation of data is an essential prerequisite in modern science this area is also relying on support from the crowd.Read more
Our world is changing at an incredible pace and since the Internet giant “Google” is also aware of the fact it is putting its trust in the Crowd to keep its “Google Maps” service up-to-date.
The service offered by “Google Maps” – in particular the “Google Street View” tool – has been highly controversial from the very start. Many people feel that it endangers their privacy and criticize the detailed collection and online disclosure of our living space. Nevertheless, many of us use the online maps regularly. With the help of “Google Maps” you can quickly calculate the fastest route to the movies or use “Google Earth” to check where to find the best parking spaces in a foreign city.Read more
The fact that Social Media is playing an increasingly important part in advertising is not a secret anymore. The Dutch KLM airlines are now planning something unusual with their community. As reported in the weekly journal “Die Zeit” , KLM wants to offer a so-called “social seating service” as of 2012.Read more
Europeana 1914 -1918: Attic Finds are Storehouses of Knowledge
Not too long ago we reported on the archive project “Europeana 1914-1918”. In March 2011, in cooperation with the University of Oxford, the digital database “Europeana” invited the general public to contribute private memorabilia from the First World War and participate in the creation of a historic database.Read more
Last summer, Julia Roberts made headlines with “Too pretty to be true” and it was more than tabloid headlines. The British Advertising Standards Authority had banned a campaign by the L’Oréal cosmetics company. The reason: Julia Roberts, a forty-three year-old mother of three, just looked too perfect on the photos. The advertisers had done a lot of digital manipulation and banished blemishes and wrinkles from the Hollywood star’s face.Read more
Scientists from the Carnegie Mellon and Stanford Universities are relying on support from the crowd to get to the bottom of some of the mysteries of life. In the online game EteRNA players can participate in the scientific process.Read more
Some time ago the city of Boston entered crowdsourcing campaign territory with the„Citizens Connect App“. The city called on its citizens to use the app to localize shortcomings on the streets of Boston. Inspired by the success of the app the city is now ready to attempt a new crowdsourcing project – this time it wants to make Boston’s street more bicycle-friendly.Read more
The NASA project “Digital Earth Watch” (DEW) involves the documentation of environmental data collected by satellite as well as “ground-level” investigation. The collection of so-called “ground level” information is gathered by the crowd. Therefore, interested residents, students and public organizations are being encouraged to take part in the “Picture Post” project.Read more