There are multiple ways for affiliate marketers to make money. Arguably, the first affiliate marketing strategy was used on blogs. Bloggers may write a comprehensive review of a product or add a link within an article that addresses a broader topic. Many bloggers also include ad space on the website, in addition to links within the website content itself.
Influencers are increasing in popularity as a way to use affiliate marketing effectively. Many influencers have huge followings, which makes it easy for them to direct customers to websites through social media posts and blogs. They may include the affiliate link in a blog article, or they may offer a personalized discount code that can be tied back to the influencer when a purchase is made.
Microsites are gaining in popularity because they are a way for sellers to take affiliate marketing into their own hands. These smaller, distinct sites are advertised on a partner site. Due to their focused content, they have the potential to increase conversions.
Email lists continue to be an effective way to market. Hyperlinks can be included in the emails, resulting in a commission when the link is clicked or the product is purchased.
Large media websites are also popular for sellers looking to work with affiliates because they get millions of hits every day. They can provide a business with a lot of exposure and revenue, but it does take a less personalized approach to marketing.