How Blog Marketing Entered Business and Corporate Arenas
Blog Marketing is a World Wide Web evolution of business successes. Blog-style content has proved to engage humans on many psychological levels. This marketing strategy derived its purpose from original web loggers. The term “web log” became “weblog” which became today’s “blog”.
Blog Marketing strategy entered business marketing arenas because of the onset of both technological advances and evolutional trends. These two events stemmed from personal online journals written by people who could program their own websites. Prior to 1999, only website programmers could customize their blogging platforms.
When blogging entered the business arena, it traveled through a series of trials beginning with pop culture, politics, and news events. The first media and business blogs were popular because they produced more in-depth coverage than mainstream media websites.
In 2017, businesses use Blog Marketing to engage their target market, potential customers, and retain to current customers.
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