What does a content agency do?
Content marketing is all about the creation of content. It is the job of a content agency to create high-quality content that provides useful information, is engaging, or entertaining enough to attract an audience. This is in contrast to traditional marketing methods that push potential customers towards a sale, like television, radio, and billboard ads.
Different kinds of content can be created including:
The content supplied by a content agency is created with the reader in mind, but it is also created with Search Engine Optimization (SEO) techniques. It contains keywords and phrases, as well as high-quality content, to ensure it is easily accessible on search engines like Google. The agency understands the most up-to-date SEO techniques that will increase a business’s exposure, ultimately increasing their bottom line.
Content agencies like clickworker create high quality and unique SEO texts for your website.
Different kinds of content agencies
Although there are similarities between different content agencies, there are some differences in the kinds of services they provide.
Different types of content agencies include:
- Video content specialists who plan, create, and produce videos for websites and other platforms, like YouTube. Although technically a kind of content agency, because they focus on video-based content, they are usually staffed by developers and videographers instead of writers and editors.
- Offline production specialists focus on offline content instead of online content. They help agencies create content for magazines, newsletters, brochures, and flyers.
- Sector-specific agencies create content for specific industries. For example, a content agency may choose to create content for B2B audiences only.
The agency may also be more generalized, offering a wide variety content types to a wide variety of businesses.
Content marketing strategies
A content agency creates content, but it also develops effective strategies for using content. That includes:
- Creating an online strategy
- Keyword research
- Progress tracking
- Refine content strategies, if needed
A content strategy may also include doing market research to determine the target demographic of the business and to find out how to reach them through the use of content. For example, a brand with a young target demographic may require a strategy that focuses on the use of content on social media, while a brand that is aimed at new mothers may use a platform like Pinterest.
A content agency produces high quality content
The quality of the content produced is extremely important. It must engage the target audience, but it also has to be searchable on Google. For a business that doesn’t have a lot of time or the skill to write meaningful content, a content agency can be indispensable.
The agency has expert writers who know the way to craft content for each platform. For example, the content created for Twitter or Facebook should be more concise and conversational in tone than the content on the website.
In addition, a business must continue to generate and publish content in order to remain relevant. A content agency can continue to create high-quality content when the employees at the business don’t have the time to do it themselves.
Creating goals and refining content strategies
A content agency can provide a lot of value to the businesses it serves because it can create content according to specific goals and refine the strategies based on tangible results.
For example, if a landing page is created in order to get visitors to sign up for an email list, but the email list isn’t growing, the content agency may recommend writing new landing page content or using a new strategy altogether.