The most common techniques in Content Marketing
When considering adopting a content marketing technique it is important to evaluate which one might work best. Here are some of the most common techniques:
- Public speaking
Many self-employed individuals benefit from the public speaking method because it is their actual career job. They can discuss any topic or tell a story and the information they disclose verbally usually refers to a direct or indirect product.
Podcasts and Videos
Podcasts are considered to be one of the high quality marketing methods because it provides an informational avenue that listeners and readers love to receive daily. It is like listening to a radio show that never ends because people always want more of it. Videos are more of an advertised and commercially based way to attract viewers. Videos can be used to display live or on-screen events, animation or highlight a product or service. Its entire purpose is to drive a sale and attract a viewer as opposed to a podcaster whose purpose is to bring quality and information to the ears of a listener.
Websites provide streams of information but they are more considered to be on the brochure side of a marketing method because most information provided on websites are vague and may require registering before you receive more information about the product or service.
Publishing a book or e-book is a great way to establish a level of credibility and authenticity on a topic a person may consider themselves to be knowledgeable or an official expert in. Writing allows an individual to have control over the tone and style of the content written so the reader can receive the material just as they envisioned it. This is one of the most powerful methods because an individual ensures they are clear and concise when they write a message to their audience.
Infographics are charts, graphs or statistical information used in graphic designs. Sometimes the best way to understand something is to visually read it and this method helps spread news, display jargon, informational or boring topics in a cool way. For example, if the topic of discussion is the weather, a new sustainable going green tactic or explaining something as simple as content marketing to the average person, the message being delivered is usually lost in translation when a speech or lecture is given. But if you read a quick visual informational post about the topic, a reader or student might say cool and even share the new information they just received with another individual and that is a highly effective marketing technique. Another example of this is receiving information you did not expect, like when you buy a special drink and under the lid there is a cool drink fact about something you were never informed on. Infographics are very effective when creating quick how-to tutorial guides or articles as well.