Content Migration strategies
Having decided what needs to be transferred, the next decision will be how to do it and there are only really two ways. The first is to do it all manually by simply copying and pasting from the old site to the new one. This approach is fine if the site is fairly small, and it has the advantage that the person doing it is able to check that it looks OK on the new site. On the other hand, if the site is very large, an automated approach to the content migration may be a much more efficient way to do it. It may be the case that the platforms have tools available to export content into some transferable files that can be stored locally and then be imported into the new one. If there are no built-in utilities or suitable third-party software packages available, the next best thing is to use an application programming interface (API). This will require a web developer to write scripts pulling the content from the old site into locally stored files in a suitable format such as XML or commas-separated values and then pushing it into the new one. The time saved by doing this may justify the cost of the development effort involved, and the reward is that the new site will be built much faster.