Content moderation using people versus algorithms
Some content moderation involves teams of people who are keeping tabs on the content. In other cases, moderation may rely on algorithms.
Small businesses may not have the budget or the resources to use algorithms, so they have employees do the work instead. Actual people moderating content is the most effective way to provide personalized responses to comments and reviews online, but it is time consuming.
For large websites that publish and maintain a lot of content, algorithms are essential. Facebook and YouTube utilize algorithms to identify problem content based on certain words, phrases, and whether the description matches what is being published. Content can be flagged and automatically removed from the website.
Algorithms work best when used in conjunction with attention from actual moderators. Algorithms often can’t detect things like sarcasm and irony. An algorithm can flag a piece of content, and an actual person can determine whether the content should be removed or not.
With 2.5 quintillion bytes of data being created on a daily basis, content moderation that utilizes both people and algorithms will continue to be important in the future.