The internet has made the creation of content more important than ever before. Companies looking to gain an edge over their competition and attract customers and clients to their business must create a wide variety of online content that can include blog articles, product descriptions, eBooks, and more. It is the job of a content service to provide this content to its clients.
A content service engages in marketing strategies, so content creators are sometimes referred to as content marketers. Businesses can hire a large content creation company that employs writers, or they can seek the help of a freelance content writer directly.
Many companies find that outsourcing content creation, as opposed to hiring a writer full time, makes the most sense. Online freelancing websites allow companies to hire a contract writer. It is an effective way to hire a writer for a small writing project, but the flexibility of these platforms means a company can easily hire someone to work on content full-time without the need to go through the normal hiring process.
A business can provide as much or as little information as they want about their business. A professional writer will be able to integrate important points about the business and do any research that’s necessary to create quality content.
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A writer can create many different kinds of content that can include:
Although minor, it is important to understand the differences between content writing and copywriting.
A content writer approaches content creation like a journalist and creates long-form pieces like eBooks and magazine features. In contrast, a copywriter focuses on the advertising aspect of content, creating content campaigns that evoke emotions with the purpose of getting the reader to take action.
However, there is a lot of overlap with content writers and copywriters. Most writers are able to provide both as part of their content service.
Search engine optimization is an important component of any content writing project. It is a way of making sure a particular website or piece of content ranks well on search engines, thereby increasing traffic to that particular page.
A professional writer or content service will be able to integrate keywords and phrases into a wide variety of internet content to ensure it is optimized for search engines. Some services will even conduct keyword research to ensure the words and phrases placed strategically throughout the content are words and phrases that potential customers and clients would search for.
It is important to find a writer or content service that provides high-quality content. That means searching for someone who has experience, has current samples, and streamlines the content creation and editing process while adhering to deadlines.
Word of mouth can be an effective way to find a professional content service. Checking popular websites like the ones listed above, as well as LinkedIn, can uncover quality writers as well.